Made with Absolut Vodka and natural flavors from favorite seasonal fruits, Absolut Juice is made with no artificial flavors, 5% real fruit juice (Strawberry or Apple)and has just 99 calories per serving, Pernod Ricard says Absolut Juice is perfect for mixing simple or craft-quality cocktails – like the summer-approved Absolut Juice & Club Soda with 20% fewer calories than a glass of rosé. To promote the product, Absolut has teamed up with Lizzo, an American rapper and actress, who has produced a video.
“Absolut Juice is the ripest, juiciest new spirit of the summer – and, in partnership with Lizzo, we’re using the song of the summer to prove just how much the ‘juice’ is worth the squeeze,” said Regan Clarke, Brand Director, Absolut, Pernod Ricard USA.
From exclusive video drops to a summer of juicy surprises, fans can #GetJuicy with Absolut Juice and Lizzo by following @AbsolutVodka_US on Instagram, Twitter and Facebook to be the first to see Lizzo’s exclusive collaboration with Absolut Juice.