DISCUS Forms Craft Distiller Sustainability Council

Distilled Spirits Council of the U.S. announced the formation of its Craft Distiller Sustainability Taskforce to collaborate and share effective strategies to maximize resource utilization and eliminate waste at every step of the production process. 

“The distilled spirits industry remains deeply invested in protecting our environmental and natural resources,” said Chris Swonger, president and CEO of DISCUS and Responsibility.org. “This new task force will exchange ideas and share best practices on preserving the water that craft distillers use to produce their wonderful spirits, finding more efficient ways to use energy and identifying alternative uses for byproducts.” 

Co-chairs of the task force are Connie Baker, co-founder, CEO, and head distiller at Marble Distilling Co.; Carey Shanks, co-founder and spirit advisor at Marble Distilling, and Carlo Luri, director of government affairs at Bently Heritage Estate Distillery. Taskforce leadership will participate in DISCUS Sustainability Committee meetings and report back to the full task force on relevant developments for discussion or further action. 

The task force will focus its efforts on tasting room practices, benchmarking and reporting, policy and legislation, marketing, tourism, supply chain, regenerative agriculture and farming, recycling, shipping and packaging. 

In announcing the task force, DISCUS said spirits producers already employ a range of sustainability strategies including: 

  • Land Stewardship: Producers are reducing the impact on local ecosystems by making better use of soil nutrient availability, reducing fertilizer use and maximizing crop yield through spatial efficiency and planting methods. 
  • Responsible Water Use: Producers are updating their facility design and irrigation methods for more efficient water use and re-use of water resources in crop growth and production. Wastewater is continually managed and even reused in some cases. 
  • Energy Reduction: Whenever possible, facilities are employing renewable energy sources, such as hydroelectric and solar power, to maximize the use of an environment’s natural renewable resources. Investment in new equipment and energy-saving technologies are reducing the amount of energy used in ethanol production. 
  • Circular Material Syncing: Producing distilled spirits affords many opportunities to reuse valuable resources. Spent grain from distillation is often provided back to farmers as a nutritionally rich food source for animals. Water byproducts from the distillation process is stripped of organic matter, then reused in irrigation for new crops. 
  • Waste Reduction: The industry is dedicated to the reduction of plastic and single-use products and packaging. Producers and manufacturers aim to exceed mandated waste reduction efforts with an end goal of zero-waste generated. 
  • Evaluating Transport Burdens: In order to alleviate greenhouse gas emissions (GHG), producers are taking steps to reduce the burden on transportation systems by increasing truck fill rates that reduce vehicle time in transit and increasing container fill rates in ocean freighters to reduce their carbon footprint. Low-Sulphur and Compressed Natural Gas fuel types are encouraged to reduce carbon emissions. 
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Who & What —

Anheuser-Busch InBev names Ricardo Tadeu chief growth officer, a new position.  He had been chief B2B officer.  Lucas Hercovici, formerly chief sales officer, becomes chief DTC officer, and Marcel Marcondes, former president of the Beyond Beer division, becomes group CMO.  Nick Caton, former CFO of A-nheuserBusch, will replace Tadeu as head of ABI’s BEES e-commerce division.

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What We’re Reading —

Winegrowers Are Recruiting Birds to Their Vineyards

Since 1970, bird populations in North America alone have declined by almost 3 billion, according to a study conducted by the Cornell Lab of Ornithology. One of the culprits of this die-off, scientists say, is pesticide. About 1 billion pounds of pesticide is sprayed in the United States each year.  But many grape growers are finding that by bringing in birds they can essentially get free labor — and the hands-off, chemical-free approach benefits everyone. (Wine Industry Advisor)

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Heineken Holding 1Q Sales Jump 35.9%

Heineken Holding N.V. reports revenue grew 35.9% in the first quarter (24.9%, organic) as beer volume grew 5.2% organically.  Heineken’s volume rose 12.9%.

Net revenue (beia) per hectolitre was up 18.3%, driven by assertive pricing and premiumization across all regions, as well as a positive channel mix effect, particularly in Europe. Currency translation positively impacted net revenue (beia) by €186 million or 4.3%, mainly driven by the Brazilian Real, the Mexican Peso and the Vietnamese Dong. The consolidation of United Breweries Limited (UBL) in India positively impacted net revenue (beia) by €200 million or 4.6%.

Premium beer volume grew 6.3%, outperforming the portfolio in most Heineken’s markets in the first three months of 2022. Heineken’s growth in premium is driven by Heineken, which grew 12.9% in volume, significantly outperforming the total beer market and ahead of 2019 by close to one-third. Volume grew double-digits across all regions and in more than 45 markets. Growth was mainly driven by Brazil, China, the Netherlands, Spain, Ireland, Italy, the UK, Portugal, Nigeria, and the United Arab Emirates. Heineken 0.0 grew in the twenties with strong momentum in Brazil, Mexico, the USA, Chile and South Korea. Heineken Silver continued its strong growth in Vietnam and China.

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Budweiser Launches The Energy Collective to Help Power the World with Renewable Electricity

Having reached its goal in many markets of brewing every beer with 100% renewable electricity by 2025, Budweiser announced the launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company Anheuser-Busch InBev‘s recently announced ambition to achieve net zero across its value chain by 2040.

The Energy Collective is now facilitating connection to renewable electricity in select countries including Ireland and Brazil and will be piloting the program in Colombia in 2022. Budweiser is exploring opportunities in additional countries including the UK, Chile, Uruguay and more.  Apparently, the U.S. is not among the countries benefitting from this initiative.

To date, more than 2,000 local pubs in Brazil and Ireland to renewable electricity. In Brazil, renewable electricity is supplied by Lemon Energy to business owners which has already reduced carbon dioxide emissions by more than 291 tonnes annually.

The Energy Collective’s ambition for Brazil is to have 250,000 locations converted to renewable electricity by 2025, estimated to save 36,375 tons of carbon dioxide equivalent (CO2e) per year, which is equivalent to removing 7,991 cars from the road.

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Ackley Brands Launches a New Oregon Pinot Noir

Ackley Brands, a family investment company for the Northwest wine industry, announced the launch of Borealis, a new Oregon Pinot Noir.

“We are excited to catapult Borealis into the national market,” said Brandon Ackley, President of Ackley Brands. “It is a model Oregon Pinot Noir, that blends the elegance of old-world wine craft with the grit and creativity of the Northwest.”

Since 2016, Ackley Brands has continued to grow its portfolio of wine companies. The company has increased the national notoriety of Montinore Estate with an expanded national sales team, professional services, and financial support. Ackley Brands launched a luxury wine brand sourced from Oregon’s famed Yamhill-Carlton AVA, Landlines Estates, and a new Washington State wine collection, Cataclysm Wine Company.

The company currently farms more than 200 acres of organic and biodynamic vineyards in Oregon’s Willamette Valley and is currently developing another 177 acres in YamhillCarlton.

The investment group is actively seeking acquisition opportunities to expand its winery partners in Washington and Oregon.

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