Jim Beam Launches Music Campaign

Posted on May 23, 2022 by Joel Whitaker

In partnership with Muse, the internationally renowned rock band, Jim Beam will offer live experiences throughout the band’s summer festival run and culminate with a first-ever intimate Welcome Session live performance at Jim Beam’s Distillery, the James B. Beam Distilling Co., in Clermont, Ky. The global campaign also features the premiere of a branded documentary series which captures untold stories of the band’s career journey alongside its community of fans.

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Sagamore Spirit Launches New Line of Canned Craft Cocktails Made with Straight Rye Whiskey Nationwide

Posted on May 23, 2022 by Joel Whitaker

Sagamore Spirit today announced the national launch of its ready-to-drink canned craft cocktails in three vibrant flavors: Pineapple Ryegarita, Honey Paloma and Lemon Tea Fizz. Made with Sagamore Spirit’s award-winning straight rye whiskey and co-created by the innovative mixology minds of Baltimore-based CAnE Collective, each recipe was developed to showcase the best of Maryland-style rye – approachable, versatile, yet full-bodied.

Three cocktails — Pineapple Ryegarita, Honey Paloma, and Lemon Tea Fizz — will be sold together in a six-can variety pack and in single flavor four packs.

For those in Sagamore Spirit’s home state of Maryland, Sagamore Spirit will also release three new canned cocktail recipes this summer – Orange Crush, which will also be available in Washington, D.C., Delaware, and New Jersey, and pays homage to the famed cocktail that originated in Ocean City, Md., as well as Ginger & Rye and Watermelon Sour, both of which will be available exclusively at Sagamore Spirit’s Baltimore distillery.

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A-B Sponsors Honor Flight San Antonio Visit for 20 Texas Veterans

Posted on May 23, 2022 by Joel Whitaker

The three-day trip to Washington, D.C., will include a visit to all major monuments honoring U.S. veterans, as well as a reception at the Anheuser-Busch office with Members of Congress and Anheuser-Busch CEO Brendan Whitworth.  A-B donated $50,000 to Honor Flight San Antonio.

“Anheuser-Busch’s partnership with the Honor Flight San Antonio is part of our commitment to serving those who serve. It is one small way we at A-B can demonstrate our deep gratitude and support for those who have bravely served our country,” said Brendan Whitworth, CEO of Anheuser-Busch. “As a veteran of the U.S. Marine Corps, it’s an honor to share this special moment with these heroic veterans and to continue Anheuser-Busch’s rich history of supporting our nation’s service members.

Anheuser-Busch has a long history as a support and an employer of active-duty service members, military families, and veterans. Thousands of Anheuser-Busch employees have served in uniform, and the brewer has proudly supported the nation’s military by partnering with several national and regional veteran’s charities. Since 2011, Anheuser-Busch has raised approximately $20 million in scholarships for the Folds of Honor Foundation.

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Barrel Craft Spirits Intros BCS Gold Label Seagram, a 20-Year Rye

Posted on May 23, 2022 by Joel Whitaker

Barrell Craft Spirits (BCS) introduces BCS  Gold Label Seagrass, “the pinnacle of the BCS Seagrass Series, which includes Barrel Seagrass and the limited-release BCS Gray Label Seagrass.”  It features ultra-rare 20-year rye whiskey, meticulously sourced and finished in Martinique rum, Malmsey Madeira, and apricot brandy casks. The expression was distilled in Canada, and then crafted and bottled in Kentucky at cask strength,128.12 proof (64.06%ABV).  SRP: $499.99.

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Who & What —

Posted on May 23, 2022 by Joel Whitaker

Provi hires David Wojnar, former senior vp-state government relations at Distilled Spirits Council of the U.S., as senior vp-government affairs, a new position.  His portfolio will include both state and federal affairs programs.   While at DISCUS, Wojnar and his colleagues passed historic legislation to allow Sunday sales in Massachusetts, New York, Rhode Island, Virginia and West Virginia.  Provi is a B2B e-commerce bev/al marketplace currently serving about 10% of licensed retailers in the U.S.  

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What We’re Reading —

Posted on May 23, 2022 by Joel Whitaker

The Post Pub is reborn, with touches aimed to class up the joint

As I sat in the pub one afternoon, talking to bartender Adam Stinelli about his affection for George Pelecanos novels, I realized that you can seek shelter in a dive bar without the assistance of alcohol. You can get lost in the people and their stories.  But as Stinelli explains the lawless U Street vibe of “The Sweet Forever” while I sip on ginger ale, I see perhaps the real purpose of neighborhood pubs, dives or otherwise: to foster connection with a fellow traveler, if only for a few minutes. Alcohol often makes those connections easier, but it’s not necessary. And neither is a space tied to another era. With luck, the new Post Pub will find its own audience, one that won’t be able to live without it in 40 years.  (Washington Post)

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