Jim Beam Launches Music Campaign

In partnership with Muse, the internationally renowned rock band, Jim Beam will offer live experiences throughout the band’s summer festival run and culminate with a first-ever intimate Welcome Session live performance at Jim Beam’s Distillery, the James B. Beam Distilling Co., in Clermont, Ky. The global campaign also features the premiere of a branded documentary series which captures untold stories of the band’s career journey alongside its community of fans.