Diageo, Drizly Partner to Match Dad’s Quirks to Spirits

This is clever: Diageo and Drizly have partnered on a unique Father’s Day promotion.  Consumers can take an interactive quiz your father (or father figure’s) quirks, characteristics and flavor preferences to be matched to a “perfectly giftable bottle,” ready for delivery from local retailers through the Drizly app or website, “giving consumer the ability to send gifts right to dad ahead of time or on-demand in under 60 minutes.  Once completed, quiz-takers will receive a QR code that links Drizly with local retailers.

“As more and more consumers turn to Drizly as a go-to gifting destination, we are excited to team up with Diageo to make customized and tailored gifting as easy as possible this Father’s Day,” said Cathy Lewenberg, Chief Operating Officer at Drizly. “Now with our fun personality quiz, Drizly shoppers can celebrate the father figure in their life by gifting a high-quality bottle in a matter of minutes with the convenience of same day delivery.”

What’s more, Drizly and Diageo are dropping two custom digital kiosks equipped with the quiz at the Oculus at Westfield World Trade Center in New York City’s Lower Manhattan and The Grove in Los Angeles from Friday, June 17th through Father’s Day, Sunday, June 19th. These easy-to-use kiosks will offer a timely reminder to passers by to buy their Father’s Day gifts before it’s too late. Skip the cuff links and ties and get dad something he really wants; with Drizly’s same-day delivery of the full Diageo portfolio of delicious, premium spirits, your last-minute gift will make Father’s Day 2022 one for the books. The kiosks are available for use only by those who are above the legal drinking age (21+).

“We are thrilled to launch this activation with Drizly, giving visibility to the convenience and quality of Diageo deliveries through the Drizly platform,” said Ramy Hamid, eCommerce Partnerships & Strategy Manager at Diageo. “Wherever you’re located, Drizly allows you to treat the fathers in your life to something they’re guaranteed to use and love right from your phone.”

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Gas Prices, Inflation and Where Consumers Spend (A Note from Joel)

We’ve been having some internet issues in recent days — all of a sudden, we’d lose our connection.  Then, a few minutes (or maybe many minutes) later, it would return as suddenly as we lost it.  So, we called Verizon, which provides our fiber-access connection to the Internet.

Michael, the Verizon technician, came by this afternoon.  After he did his work, he asked if I thought gas prices might drop anytime soon.  My answer, sadly, was no.  In fact, I think they are likely to go up a bit because Russia cut natural gas supplies to Europe, saying it had to make repairs to compressor units by Siemens, a German company.  That’s likely to lead to efforts by the U.S. to ship more natural gas to Europe at a time when a rapid rise in American fuel exports this year helped push gasoline prices to a record $5 a gallon, the highest level in over a decade.

Those shipments are draining U.S. inventories that were already at low levels because output was cut during the pandemic.   Seaborne shipments of gasoline, diesel and jet fuel from U.S. Gulf Coast ports in March, April and May were 32% higher than the same three months a year ago and 11% higher than the same period in 2019.  Natural gas exports in March represented about 22% of U.S. gas production.

For Mike, our Verizon technician, that wasn’t good news.  He had just paid $97 to fill up his small Verizon truck.  Larger trucks, he told me, are now costing as much as $160 to fill up.  His own truck, the one he normally drives as a personal vehicle, used to cost maybe $45 to $50 to fill up.  Now it’s costing $75 to $80.

“I was thinking about going to dinner with my wife tonight,” he said.  “But the restaurant is 22 miles from our house, and dinner with drinks would cost maybe $50 each, or $100 total, and filling up the truck would be another $100.  I think we’ll be eating at home tonight.”

That may not have a major impact on bev/al sales.  After all, he can buy a nice bottle of wine or have a couple of cocktails while eating at home.  But as gas prices rise, they will affect the cost of everything, because gas and diesel power the delivery of just about everything from a small package delivered by Amazon to skids of foodstuffs delivered to a grocery store or restaurant.

As those higher costs kick in, and prices of staples rise, to say nothing of the cost of borrowing on a credit card or a new mortgage, we expect to see more consumers making the same choice as Mike, the Verizon repairman.  They’ll be foregoing trips to restaurants (“if its not in walking distance, I’m not going,” he said), and triaging products between what’s essential, what’s nice to have, and what can easily be passed over.

Inflation will go higher even as a recession induced by the Federal Reserve’s interest rate increases and higher energy costs kicks in. . . . our estimate.

Of the 19 bev/al stocks we follow, only two — Duckhorn Portfolio and Willamette Valley Vineyears finished the day in positive territory.  The biggest loser was Winc Inc., down 21.88% to $1.50, followed by Eastside Distillers, down 9.3% to 60 cents a share.

Indicative of the broader market, the Dow Jones 30 stock average was down 2.42%, the S&P 500, down 3.25%, Nasdaq was down 4.08% and the Russell 2000 was off 4.7%.

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Who & What —

Jackie Zykan, master taster who played a key role in the reinvigoration of Brown-Forman‘s original brand Old Forester, is stepping away to pursue other career opportunities on July 1.  She helped lead the brand’s innovation and premiumization strategy, culminating as the first woman in Old Forester history to have her name on the bottle as part of the 117 Distillery Series that debuted in 2021.

Pernod Ricard USA selects four agencies to support its storytelling and marketing efforts, to better represent Black, Asian American Pacific Islander (AAPI), LGBTQ+ and Hispanic/Latino communities across the U.S. — Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency. These partnerships are part of the company’s larger commitment to invest in more inclusive marketing strategies overall.

Southern Glazer’s Wine & Spirits promotes Randy Myers executive vp/general manager, North Central Sub Region.  In his most recent role, Myers was Senior VP/General Manager, Missouri.  He succeeds Scott Westerman, who will retire on Dec. 31.

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What We’re Reading —

How Russia’s War on Ukraine Threatens Decades of Winemaking Progress

Ukraine has a lengthy viticultural history, with some important international connections. New York winemaking pioneer Konstantin Frank was born in Odessa, now Ukraine’s third-largest city, and used his knowledge of cold-weather viticulture to help launch the wine industry in the Finger Lakes region. In Ukraine, immigrant vintners from Switzerland planted the vineyards in Shabo, south of Odessa, as early as 1822, while the country’s oldest winemaking company, now known as OdessaVinProm, was founded by a winemaker from France in 1857. “During the Soviet era, we lost all of the vines,” says Stakhovsky. “They were not just left there, they were actually cut out of the ground. We had to start from scratch at the end of the ’90s. Since then, we’ve made incredible progress.” (Beverage Industry Enthusiast).

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With Fed’s 3/4-Point Rate Hike, Bev/Al Stocks Turn Upward

Just one stock — Constellation Brands — that we follow showed a dip in Wednesday’s stock trading.  All other stocks posted gains ranging from 1% for Campari Group to 10.27% of Eastside Distilling.  That sharp gain for Eastside brought the stock price to just 66 cents.

Among the major bev/al stocks, Pernod Ricard was up 2.92%, Brown-Forman 2.96%, Anheuser-Busch InBev 3.51%, Diageo 2.38%, Molson Coors 0.90%, and MGP Ingredients, 4.36%.

Major stock indexes also rose.  The Dow Jones Industrial Average of 30 blue-chip stock rose 1% and the S&P 500 closed the day up 1.4%.

The rebound followed the Federal Reserve’s 0.75 percentage point increase in interest rates.  Federal Reserve Chair Jerome H. Powell, who had insisted for over a year that the rising cost of living wasn’t anything to worry about, now says the biggest rate increase since 1994 will rein in inflation without denting economic growth or destabilizing markets.  It will boost the interest rate charge for credit card debt, car loans and some student loans.  Mortgage rates aren’t tied to the Fed’s action because they track 10-year Treasury notes.  But mortgage rate have risen two percentage points in recent months and are now near 6% in some instances.  A year ago, rates reported by Freddie Mac were 2.96 percent.

While Powell said he believed the Fed would be able to avoid a recession, Wells Fargo economists in a note to clients moments after the Fed press conference ended said a recession next year “seems more likely than not.”  And Seema Shah, chief global strategist of Principal Global Investors told clients, “it is possible that markets find their footing after the recent few days of severe volatility. However, once the data starts to roll over with greater speed, renewed equity market declines are likely while credit markets are almost certain to face greater pain.”

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Somm Foundation Announces Scholarship Opportunities

Somm Foundation, announces four scholarship opportunities.   They are:

WILSON DANIELS MASTER OF WINE & MASTER SOMMELIER EXAM SCHOLARSHIP:  IMW Master of Wine Stage 2 candidates and Master Sommelier Exam candidates (theory, practical and tasting) – Scholarship amount is $2000
Learn more and apply here.

ASSEMBLAGE WINE SCHOLARSHIP FOR ASPIRING SOMMELIERS: Scholarships toward beginner/introductory wine courses and exams including but not limited to CMS Introductory and WSET Level 1 or 2 in Wines.  Two scholarships of $700 each will be awarded.
Learn more and apply here.

CMS UNGER SCHOLARSHIP – DEADLINE IS JUNE 19TH: CMS Advanced Sommelier Exam Scholarship (tasting and practical only) for $1250.
Learn more and apply here.

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