A-B to Deliver 1.5 MM Cans of Drinking Water to VFDs

Anheuser-Busch said it is donating 1.5 million cans of clean drinking water to volunteer fire departments across the nation this summer in partnership with the National Volunteer Fire Council (NVFC).

Anheuser-Busch is set to begin deliveries early this summer – distributing emergency drinking water to more than 420 volunteer fire departments across 48 states. As the wildfire season expands year after year, clean drinking water remains essential in addressing firefighters’ critical hydration needs.

“We seek opportunities that leverage our unique capabilities, reach and relationships to make a positive and lasting impact on the communities where we live and work,” said Colleen Lucas, vp-corporate social responsibility at Anheuser-Busch. “Our emergency drinking water program is the perfect embodiment of this formula, as it activates our vast production and distribution capabilities and our expansive network of wholesaler partners. We’re proud to share this program with the National Volunteer Fire Council and continue supporting its heroic volunteers across the country.”

In addition to the emergency drinking water program, the Anheuser-Busch Foundation has also recently donated $200,000 to the NVFC in support of our nation’s first responders.

With volunteers comprising 67% of firefighters in the United States, they are local communities’ first line of defense in a range of emergencies. The pandemic underscored the importance of volunteer responders even more as they continued to be there for their communities, putting their own health at risk while often operating with limited resources and staffing.

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Maker’s Mark Sweeps Offers a Home Bar Makeover

“Over the past year, we’ve all come to appreciate the art of an excellent homemade cocktail, but what makes a cocktail hour most enjoyable isn’t just about what’s in your glass,” said Rob Samuels, eighth-generation whisky maker and managing director at Maker’s Mark. “It’s about all the personal details – from the space where you’re enjoying it, to the company you’re enjoying it with. Calling upon Orlando Soria’s great taste, we’re honored to help create that perfect Maker’s Hour for one of our fans and someone who has played a remarkable role in their life.”

The Remarkable Home Bar contest runs through June 9, with fans being encouraged to shout-out to a remarkable person in their life – near or far – that they would most like to treat to a Maker’s Hour. Whether that’s a friend, teacher, parent or coach, Twitter nominations can highlight just about anyone who pours the same heart into seeing you thrive that Maker’s Mark does into crafting each bottle of bourbon at its distillery.

A winning duo will be rewarded with Soria personally consulting and creating two custom home bar spaces. The “two-of-a-kind” bars will each be designed to mirror each other with a cohesive aesthetic, so that the selected pair can share a drink ‘at the bar,’ whether physically together or virtually in their respective homes.

“Good interior design in any room is about creating a space that makes you feel that you’re living your best life, and I’m so excited to collaborate with Maker’s Mark to do that with a pair of bar spaces where treating yourself feels so natural,” said Orlando Soria, Interior Designer and ‘Bar Architect’ for the Remarkable Home Bar program.  “I want to use these designs to help whisky drinkers connect with each other in their homes the same way they would at a high-end bar!”

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Truly Launches ‘No One is Just One Flavor’ Campaign

The campaign will involve Truly’s biggest media investment ever, opening with a TV spot on Saturday Night Live featuring Dua Lipa May 22.

No One Is Just One Flavor stems from the insight that Truly’s drinkers crave flavor and variety in everything they do – from experiences to their beverage choices. “Our drinkers are authentically true to themselves and proud to show off the many flavors that make them who they are,” said Truly VP Don Lane. “No One is Just One Flavor is a rallying cry to encourage our fans to keep fearlessly exploring the many distinct sides of themselves, because it’s these unique qualities that make life fun, interesting, and joyful.”

In addition to TV, No One Is Just One Flavor will be supported by Truly’s biggest media investment ever and fully integrated across out-of-home, point-of-sale, digital and social. Drinkers will be invited to show off their own distinctive personalities through Instagram-able outdoor activations in New York City and Los Angeles. Each installation will feature hundreds of fractalized mirrors that will generate thousands of angles and reflections for passersby to interact with and share via social media.

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Rapsody Vodka Sponsors Dance Battle on Packed House Live

Rapsody Vodka is sponsoring Packed House Live’s House Party Dance Battle live event on Saturday, June 12 at 8:00 PM (EDT).

Rapsody Vodka, the event’s featured sponsor, is a premium vodka brand catering to an urban, cosmopolitan audience with a taste for fine spirits. Rapsody differentiates itself from other spirits through its proprietary grain matching filtering technology, which results in a cleaner taste, purer mouth feel, and a longer finish – whether sipped or mixed. “We are pleased to support innovative entertainment and we love to be synonymous with excellence in all pursuits,” says acting COO, Craig Crossley.

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Bud Light Seltzer Intros Iced Tea in Variety Pack

Bud Light Seltzer introduces the Bud Light Seltzer Iced Tea Variety Pack.  It features four summer classics, made with cane sugar and natural flavors:

  • Peach Iced Tea: Bold tea taste packed with peach & stonefruit flavor – treat your tastebuds to two southern favorites
  • Raspberry Iced Tea: Bold tea taste packed with refreshing raspberry flavor – your tastebuds will be calling for more
  • Tangerine Iced Tea: Bold tea taste packed with citrus flavor – a new twist on Grandmas classic recipe
  • Apple Iced Tea: Bold tea taste packed with juicy, apple flavor – a true all-American beverage

The new limited-edition Bud Light Seltzer Mix Pack gives consumers two fan-favorite flavors in one single pack, the new Bud Light Seltzer Iced Tea and Bud Light Seltzer Lemonade, which launched earlier this year. The six delicious flavors within this pack includes: Raspberry Iced Tea, Peach Iced Tea, Apple Iced Tea, Original Lemonade, Black Cherry Lemonade and Strawberry Lemonade.

“While Bud Light Seltzer always strives to innovate and bring delicious tasting flavors to the market, we also want to ensure we’re giving our fans products that fit their lifestyle,” said Andy Goeler, vp-marketing, Bud Light. “With the Summer season upon us, we’re confident that consumers will enjoy sipping on these new great flavors and will even enjoy mixing flavors to create the perfect seltzer that can be enjoyed on the beach, at a BBQ or anywhere else.”

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Trinchero Family Estates Adds Ceretto to Fine Wine Portfolio

Trinchero Family Estates said it will be Ceretto’s olio’s sales and marketing partner, effective immediately.

TFE, the second-largest family-owned winery in the United States will begin distribution of 12 wines this summer.  Suggested retail price range from $19 to $200, including the well-known Blangé Arneis Langhe D.O.C. and Moscato d’Asti D.O.C.G. as well as Ceretto’s acclaimed Asili Barbaresco D.O.C.G. and Bricco Rocche Barolo D.O.C.G.

The Ceretto family has been a leader in Italian winemaking for more than 90 years and we’re honored to partner with them as we continue to expand and elevate the portfolio of Trinchero Family Estates,” said Bob Torkelson, president and chief executive officer of Trinchero Family Estates.

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