Bulleit Partners with HBCU to Help Propel Spirits Diversity

Bulleit Frontier Whiskey will provide financial aid to talented Kentucky State University (KSU)students in need with an annual scholarship of $25,000 to the Master of Agriculture Sciences in Environmental Studies (MES) program.

As a brand focused on building community, Bulleit intends with the annual scholarship program to promote diversity in the spirits industry and provide opportunities for future leaders from underrepresented backgrounds in the brand’s home state of Kentucky.

The Bulleit scholarship is an addition to the broader $10 million commitment that Diageo North America announced earlier this year to fund permanent endowments at 25 Historically Black Colleges and Universities (HBCUs) to develop future leaders and help shape a more equitable society.

$1 million of that donation went to KSU, making it the largest donation in school’s history. The Bulleit grant will be distributed within the KSU institution through a fund structure established to provide $25,000 to support students in the MES program annually for the next five years.

With a goal of making a long term and sustainable impact in helping to promote diversity in the beverage alcohol industry, Bulleit aspires to partner with KSU on additional community-driven initiatives beyond the monetary MES scholarship including:

  • Working with KSU to actively recruit candidates for current positions and internship opportunities across Bulleit distillery sites, including the new Diageo Lebanon, Kentuckydistillery, which is expected to be carbon neutral once operational later this year.
  • Educational and enriching immersive experiences hosted by Bulleit for KSU MES graduate students and faculty of legal drinking age throughout the year including in-depth distillery tours, on-site research opportunities, lunch and learns, guest speakers and more.
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Orphan Barrel Whiskey Intros 16-Year-Old Straight Bourbon

Orphan Barrel Copper Tongue hails from the historic Cascade Hollow Distillery in Tullahoma, Tenn., and is a cask strength 16-year-old straight bourbon whiskey.

While this is the second Orphan Barrel release from Cascade Hollow Distilling Co. (following the 2016 release of Orphan Barrel Whoop & Holler 28-Year-Old), Orphan Barrel Copper Tongue marks the first from the Cascade Hollow Distilling Co., General Manager and Distiller, Nicole Austin. Over the years, the team at Cascade Hollow has released a number of award-winning whiskies under Nicole’s leadership.

Orphan Barrel Copper Tongue is a highly limited release, and as past variants have been highly sought after, whiskey aficionados and collectors will want to get a hold of it when they see it. Beginning this June, the new variant will begin rolling out in select markets across the nation for consumers to purchase for a suggested retail price of $100.

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Bud Light to Buy 1st Round of Beers for Consumers

Everyone 21+ can grab a Bud Light with friends, send us the receipt via Bud Light Legends and Bud Light take care of the rest – for a limited-time throughout this summer. Fans should also be on the lookout for QR codes placed directly on tables for their beer redemption at participating bars and restaurants across the U.S.

A round on us is part of the Bud Light Summer Stimmya recently approved 100+ page summer proposal promising fans across America an epic summer.

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Agua Magica Intros a Sipping Mezcal

Agua Mágica launches its first mezcal. Founded by an all-Mexican team, Agua Mágica embraces Oaxaca’s rich, artisanal history while aiming to recontextualize mezcal consumption occasions and empower the mezcaleros and community behind the agave elixir.

“From my upbringing in Mexico, with close ties to Oaxaca, and through my career analyzing the Latin American spirits market, I noticed mezcal’s explosive growth was making the category increasingly commoditized and industrialized,” comments Rafael Shin, founder of Agua Mágica.

“My mission with Agua Mágica is to initiate conversations around redirecting mezcal’s current growth trajectory, through a premiumization and recontextualization of mezcal consumption occasions. To start, we prioritize quality, which is how we can encourage Agua Mágica to be sipped neat. To be able to sip mezcal is to take part in upholding artisanal production practices,” adds Shin.

Agua Mágica’s inaugural ensamble will be limited to an exclusive 2,000 bottles to continue producing in small batches. The bottle retails for $65 and the set, including the bottle and illustrated box, retails for $95.

Agua Mágica is available for purchase online at aguamagica.com, select retailers, for delivery through Drizly and Thirstie and can be found on the cocktail menu at Cosme, Atla and Soho House.

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EU Tariffs, Expanded Access Top Issues for DISCUS/ACSA

As more than 200 distillers from across the country gather virtually for this year’spublic policy conference, Distilled Spirits Council of the U.S. and American Craft Spirits Association indicated the top priorities for virtual visits with Congress will be the European Union’s retaliatory tariffs and market modernization at both the state and federal levels.

Chris Swonger, president/CEO, DISCUS, and Margie A.S. Lehrman, ASCA CEO, said these public policy conferences have resulted in tremendous achievements for the spirits industry. Most notably, this includes the passage of historic legislation to make the federal excise tax cut for distillers permanent as well as important federal support for distillers whose small businesses were affected by the pandemic.

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Bronco Winery Fire Damage Estimated at $2.5 Million

Firefighters were able to save 90% of the warehouse structure and 80% of the inventory. The $2.5 million is an estimate, but the full amount of the damage will be determined by insurance companies and property owners.

Most of the damage was confined to the roof, officials said, adding Bronco should still be able to conduct business in the building.

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