Michelob Ultra Offers Tix to Some of Biggest Sport Events on Private Jet

Beer lovers and sports fans who purchase the Team Ultra Limited Edition Pack, available in 24-packs of 12-oz bottles wherever Michelob Ultra is sold, will randomly find bottles signed by the six Team Ultra athlete partners — Serena WilliamsAnthony DavisAlex MorganJimmy ButlerNneka Ogwumike and Brooks Koepka. With each player’s signed bottle, or free labels posted at www.michelobultra.com/contest-rules, fans can upload a photo to the MyCooler app for one entry and the opportunity to win a variety of prizes throughout the summer. Those super-fans who collect all six signature bottles will earn ten bonus entries toward the Ultimate Comeback Grand Prize and have an even better chance at winning an exclusive VIP experience which includes:

  • Tickets for two to the biggest sporting events of the year:
    • Super Bowl (February 2022)
    • Miami Open Tennis (March 2022)
    • NBA Finals (June 2022)
    • President’s Cup (September 2022)
    • FIFA World Cup (December 2022)
  • Private jet transportation
  • Overnight stays at premium hotels

The sweepstakes will be open for entry from June 7 through September 12, with winners being announced throughout the summer and the Grand Prize being awarded on Sept. 13.

“We have all been eagerly awaiting the reopening of live attendance at sporting events; grabbing a beer from your fridge and watching the game alone does not have the same joyful feeling as being in the arena with friends and ordering a beer from the stadium vendor,” said Ricardo Marques, VP-Marketing, Michelob Ultra.  “That’s why, this summer we will celebrate the greatest comeback in the history of sports in epic fashion by giving fans a chance for a once in a lifetime experience.”. “That’s why, this summer we will celebrate the greatest comeback in the history of sports in epic fashion by giving fans a chance for a once in a lifetime experience.”

The sweepstakes runs through Sept. 12, and the Grand Prize will be awarded Sept. 13.

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Luxardo Launches Premium Canned Cocktails Nationwide

Luxardo canned cocktails are the first ready-to-drink line within the Hotaling & Co. portfolio.

“For 200 years, Luxardo’s legacy has prioritized consumers. Our family recipe has been sipped by kings, sold on the Titanic and has created an elevated experience for cocktail lovers into the 21st century,” says Matteo Luxardo, Export Director for Luxardo. “The canned cocktail market has been rapidly growing in the last year and it only made sense for Luxardo to introduce its classic recipes in the format that supports the modern consumers’ needs for any on-the-go occasion.”

According to IWSR Drinks Market Analysis, the RTD category has grown 43% in global consumption this year and has become well-suited for off-premise consumers during the lockdown.

While RTDs continue to be popular among consumers, there are few options for trusted and premium quality cocktails to choose from, Hotaling said. Each of Luxardo’s three expressions include unique tasting notes to create an authentic flavor and refined finish in every can. For social trendsetters, Aperitivo Spritz, Bianco Spritz and Sour Cherry Gin & Tonic are light and bright in personality, and perfect for daytime occasions at home or on the go.

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Winiarskis Donate $4 Million to Endow Smithsonian Food & Wine Curator

The bequest will establish a permanent curator of food and wine history. The $4 million gift from Warren and Barbara Winiarski, and the Winiarski Family Foundation, of Napa, Calif., comes 25 years after the Winiarskis provided initial funding for the museum to launch a research and collecting initiative on the history of American wine and winemaking.

That initiative has expanded to become the widely recognized “American Food History Project,” the museum’s dynamic, transdisciplinary program that, in concert with diverse audiences and partners, explores American history through the all-encompassing lens of food.

The new position will be known as the “Winiarski Curator of Food and Wine History” and will ensure the continuation of the museum’s robust research, collecting, exhibition and programming activities in food and beverage history.

To support the curatorial position with funding for ongoing research, collecting and programming, the National Museum of American History is launching the “25 at 25 Initiative: Food Fund for the Future” to sustain the American Food History Project. With the goal of raising at least 25 gifts of $25,000 or more, the museum has secured a lead donation from the Julia Child Foundation for Gastronomy and the Culinary Arts. That gift commemorates another foundational milestone in the museum’s exploration of food history, the acquisition of Julia Child’s kitchen 20 years ago. The kitchen is central to the museum’s “Food: Transforming the American Table” exhibition.

The culmination of the museum’s 2021 food history offerings will be a hybrid fall event hosted by the museum Nov. 4 that will accompany the presentation of the 2021 Julia Child Award by the Julia Child Foundation for Gastronomy and the Culinary Arts. The museum and the foundation will release more details later this summer.

The 25 at 25 Initiative will also create new opportunities for the museum to work with individuals and communities on documenting, collecting and presenting food history to wider audiences. The museum’s “Kitchen Cabinet,” composed of chefs, food historians, authors, and other industry professionals, advises the museum’s Food and Wine History Project.

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Machines Can Help Wine Grape Industry Survive Labor Shortage–UC Davis

“Wine grape laborers have been virtually nonexistent. People don’t want to work in vineyards anymore because it’s remote, tough work,” said Kaan Kurtural, professor of viticulture and enology and extension specialist at UC Davis. With the reduced availability of cheap labor, California winegrape growers are turning to machines for pruning, canopy management and harvesting.  “There is now machinery available to do everything without touching a vineyard.”

Actually, machinery doesn’t eliminate the need for seasonal manual labor.  But it sure does reduce it, he says.

About 90% of the wine grapes crushed in the U.S. are mechanically harvested. Previous studies have found about a 50% savings in labor costs from using machines to harvest instead of hand harvesting.

“Using more mechanization in a vineyard beyond just harvesting can also reduce labor costs without affecting grape quality.” Kurtural said.

Mechanical pruning, for example, can save between 60% to 80% of labor operation costs per acre compared to manual pruning alone. One experiment in the San Joaquin Valley, where more than 50% of California’s wine grapes are grown, also showed using mechanical canopy management machines to manage merlot grapes resulted in twice the amount of color. The more color, or higher anthocyanin concentrations, the better the quality. It can significantly improve returns from vineyards in California’s heartland.

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Texas Wine Makers Sue Monsanto, BASF, Say Chemical Kills Vines

Monsanto’s Roundup was very efficient at killing weeds.  But several years ago, the weeds Roundup was supposed to kill were becoming resistant to Roundup. according to a complaint filed on behalf of 57 Texas wineries.  So Monsanto developed a new chemical, dicamba, which not only killed weeds, but also any crop it touched that wasn’t resistant to dicamba because dicamba “was highly prone to volatizing into a gas and moving miles off target where it would damage whatever plants it came into contact with.”

This led Monsanto and BASF, which also produced dicamba, to see an opportunity to start an agricultural “protection racket,” according to the complaint filed in the Jefferson County, Tex., District Court.  Monsanto and BASF were producing cotton seeds that were genetically modified to be dicamba resistant and, therefore, farmers would have to buy those seeds “or see their crops destroyed.”

“But cotton is not the only crop grown in the High Plains,” the 39-page complaint states. “Within and among the cotton fields are dozens of vineyards that produce roughly 85% of the grapes used to make wines in Texas. They are the core of the state’s $13 billion wine industry, the nation’s fifth largest. Grapes, however, are extremely sensitive to dicamba. And grapevines cannot be made dicamba-resistant.

“Dicamba damage on grapevines in the High Plains was unheard of prior to the
release of Monsanto and BASF’s dicamba-based seed system. Now it can be found
throughout every portion of every vineyard in the region.

The result has been that some High Plains growers “have seen grape production decrease by as much as 95% in recent years. Others have suffered widespread vine death, canceled
contracts, ruined buyer relationships, and a resulting stigma. Many young vineyards
have been stopped in their tracks before ever having a chance to make a crop. the complaint says.”

“As volatilizing or drifting dicamba comes in contact with a grapevine, the plant is harmed, reducing the plant’s overall health. Leaves deform, cup, and shrink—and soon the plant stops growing. And when vines get hit with dicamba many times a year, for multiple years, the results are disastrous—stunted development, significantly reduced yields, poor
quality grapes, and, eventually, vine death. Over the past few years, this is exactly
what has happened in the High Plains.,” the complaint says.

According to the complaint, the 57 wineries have suffered more than $114 million in economic damages.  The wineries are seeking to recover the economic damages plus at least $228 million in punitive damages from Monsanto and from BASF.  Altogether, they are seeking to recover at least $560 million at trial.

The complaint says 90% to 95% of grape vines in the Texas High Plains region have been damages.

“Even in the 1960s, dicamba’s dangers were well-known, and it was used
with caution,” the complaint says. “Its use was limited to applications that were before planting or after harvest in cooler temperatures. Dicamba was never used during the summer growing season or over-the-top of cotton or soybeans. This is because the chemical had a strong track record of turning into a gas and forming invisible clouds in the air that could then move. This is especially true when the weather is warm.”

How serious a threat is dicamba?  According to the complaint, “as little as 10-16 drops of dicamba from an eyedropper is enough to damage an entire acre of grapes.”

Ouside experts warned to the danger dicamba posed to specialty crops such as grapevines as early as 2009.  “Monsanto and BASF’s response was to reduce their testing to make sure they did not create data that would corroborate what outside experts were saying.
Monsanto and BASF responded by, as they described it, “pull[ing] back some of this
academic testing . . . to ensure that these formulations keep a ‘clean’ slate,” the complaint says.  “They also refused to test the product under the type of real-world conditions found on the High Plains—high temperatures and strong winds.”

The complaint goes on to note that a vineyard, once planted, “can be expected to produce grapes for decades. . . . the vines are a 25-year investment that will continue to make money — provided the vines stay healthy.  But when damaged by dicamba in even one season, a vineyard can take years to recover (if at all). When a vineyard is hit by volatilized or drifting dicamba in multiple years, the damage increases (and the recovery, if any, takes even longer).  This is especially true for younger vines and vineyards that are still developing.”

 

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A Barrel Company Brings Added Value to a West Virginia County

I recently interviewed the head of the Great West Virginia Barrell Co.  They have an interesting story:  West Virginia has been supplying lumber for whiskey barrels — which are made elsewhere — for decades.  Great West Virginia Barrell Co. makes barrels where the timber is milled, bringing added vitality to a West Virginia town and capturing the economic value that used to be earned elsewhere.  You can hear it on our Beverage Barons podcast, here.

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