Luxardo canned cocktails are the first ready-to-drink line within the Hotaling & Co. portfolio.
“For 200 years, Luxardo’s legacy has prioritized consumers. Our family recipe has been sipped by kings, sold on the Titanic and has created an elevated experience for cocktail lovers into the 21st century,” says Matteo Luxardo, Export Director for Luxardo. “The canned cocktail market has been rapidly growing in the last year and it only made sense for Luxardo to introduce its classic recipes in the format that supports the modern consumers’ needs for any on-the-go occasion.”
According to IWSR Drinks Market Analysis, the RTD category has grown 43% in global consumption this year and has become well-suited for off-premise consumers during the lockdown.
While RTDs continue to be popular among consumers, there are few options for trusted and premium quality cocktails to choose from, Hotaling said. Each of Luxardo’s three expressions include unique tasting notes to create an authentic flavor and refined finish in every can. For social trendsetters, Aperitivo Spritz, Bianco Spritz and Sour Cherry Gin & Tonic are light and bright in personality, and perfect for daytime occasions at home or on the go.