Dewar’s Sponsors US Open, Releases Exclusive Blend

Dewar’s scotch whisky has released an exclusive 19 year old blend, Dewar’s “The Champions Edition” to commemorate the start of the 2021 U.S. Open  and first partnership between the two historic brands. This special limited-edition bottle features a 19-year-old blended Scotch whisky, double-aged and finished exclusively in the finest American ex-bourbon casks, delivering the same exceptionally smooth, 175-year old heritage whisky experience of Dewar’s.

The silver bottle design is also a nod to the U.S. Open® trophy, reflecting the “Champions” namesake of this special offering designed specifically for the 121st U.S. Open Championship®, which takes place at Torrey Pines on June 17-20. Part of the bottle proceeds will go towards the USGA Foundation, which celebrates, serves and advances the game of golf.

This marks the first release in the series. As part of the multi-year agreement, Dewar’s will produce a commemorative bottle edition each year until 2023 as the official blended scotch whisky and proud supporter of the US Open Championship, said Brian Cox, Vice President of DEWAR’S North America.

Posted in Sponsorship | Tagged , | Comments Off on Dewar’s Sponsors US Open, Releases Exclusive Blend

Betz Family Won’t Release 2020 Vintage, Cites Smoke Taint

Washington State’s Betz Family Winery said it won’t be releasing a 2020 vintage due to smoke taint caused by last year’s wildfires.  It also announced its sister winery in Oregon, SUNU Wines, would not be releasing a 2020 vintage either.

“Through rigorous sensory evaluation our team has identified varying levels of smoke taint in our 2020 wines,” said Betz Family’s owners, Steve and Bridgit Griessel.   “We later confirmed that analysis through extensive laboratory testing as well.  While the intensity varied from vineyard to vineyard and barrel to barrel, ultimately all lots showed some impact.”

“As you can imagine, this was an absolutely brutal decision,” the Griessels said.  “Our team has been hopeful since harvest that certain lots might be salvageable, but after countless hours of evaluation, we believed this was our only option.  The idea that we would release any wine that we had reservations about, or that a wine we released might start to develop deepening smoke taint indicators post-bottling, was something we just couldn’t stomach.  In the end, our commitment to quality is paramount and something we cannot compromise.”

Last year was challenging for West Coast winemakers as fires raged through California, Oregon, and Washington, blanketing many vineyards with smoke and ash. This created the danger of “smoke taint,” an infrequent but severe hazard for fine wine grapes that can lead to a wide spectrum of sensory effects: ashy/smoky aromas, disrupted/masked flavors, or harsh, austere textures. These flaws can range from barely perceptible to severely off-putting and can stay latent in barrel or bottle for months, sometimes even years, before revealing their full impact.

Not much is known about the exact mechanisms of smoke taint.  Researchers at both Washington State University and UC Davis are working hand-in-hand with wineries and growers to learn more about how smoke taint develops, what can be done to protect vineyards that might be exposed to wildfire particulates, and how to mitigate the damage once the exposure has happened.

Currently, there is no insurance available for damage or loss due to smoke/ash exposure in wine.  Wineries and growers bear the full brunt of the financial impact, a very difficult proposition for small producers, many of whom are currently wrestling with the impact of the 2020 fires.

Posted in Fire Damage, Wine | Tagged , , | Comments Off on Betz Family Won’t Release 2020 Vintage, Cites Smoke Taint

Vintage Wine Estates Goes Public

It began trading yesterday on the Nasdaq Global Market under the symbol “VWE”  after it merged with Bespoke Capital Acquisition Corp., a special purpose acquisition company (SPAC).  It had an initial market capitalization of $617.9 million.

In connection with the merger and related private placement, VWE and certain of its shareholders will receive approximately $306 million in cash proceeds.

The funds received by the Company are expected to be used to expand and accelerate its proven growth strategy, driven by a combination of acquisition led and organic growth, across a well-balanced omni-channel model encompassing direct-to-consumer, wholesale and exclusive brand arrangements with national retailers.

The combined company will be led by Pat Roney, CEO and founder of VWE, and retain VWE’s highly experienced management team, augmented by former Diageo CEO and Executive Chairman of BCAC, Paul Walsh, as non-executive Chairman.

“This marks the completion of another significant milestone for VWE, and this is just the beginning of the Company’s growth as a publicly traded company. Through the transaction with Bespoke, we were able to use a more controlled entry to access the public markets, and we believe the capital gained from the transaction will allow VWE to scale and maximize our profitability for all stakeholders. We are excited to continue on our impressive track record and will continue to capitalize on the opportunity the highly fragmented and rapidly growing U.S. wine industry presents.”

Key BCAC partners Rob Berner and Mark Harms have joined the Board of the combined company as non-executive directors alongside a strong group of independent directors including experienced wine industry executives and finance/legal executives with a focus on ESG and diversity.

Posted in Acquisitions | Tagged | Comments Off on Vintage Wine Estates Goes Public

Firefly Distillery Opens a Recording Studio

The North Charleston, S.C., the oldest working distillery in the Charleston area, is opening a recording studio.  It already does live concerts.  The space is free for touring artists who will need to pay the engineer.

“It’s a great way for people without access to studio equipment to get, you to know, their first little three singles to maybe somebody in Nashville. That’s a lot better than out of the garage or off the laptop,” says Scott Newitt, owner of Firefly Distillery.

Firefly’s products include vodka, moonshine, Sea Island Rum, and specialties such as Firefly Sweet Tea Flavored Whiskey, Southern Accents Coconut Cake and Southern Accents Chocolate Pecan Pie. It has national distribution.

Posted in Marketing | Tagged | Comments Off on Firefly Distillery Opens a Recording Studio

Winc Acquires Natural Merchants

Winc, Inc. said it purchased substantially all the assets of Natural Merchants, Inc. (“Natural Merchants”), a leading purveyor of natural, organic, biodynamic and vegan wines from around the world. Natural Merchants products are found in retailers and restaurants nationwide.  Terms weren’t disclosed.

The acquisition is part of Winc’s drive to “become the market leader and go-to source for organic wine in the U.S.”

76% of Winc’s customer base falls into the 21 – 44 age group, a consumer segment that is expected to drive disproportionate industry growth and one that is increasingly demanding organic products from companies that prioritize sustainability. Organic wine is growing at a 12% CAGR in North America and is projected to be a $17B category globally by 2027.

“We have a high degree of conviction that the suppliers comprising Natural Merchants’ portfolio can unlock additional value for Winc going forward,” said Alex Goodwin, VP of Corporate Development & Innovation, Winc. “The integration of Natural Merchants’ assets and supplier relationships will leverage our DTC platform to enable newfound digital capabilities and customer exposure, while providing existing Winc customers with an enhanced breadth of products in the desirable natural and organic category.”

Natural Merchants was founded in 2004 by husband-and-wife duo Edward Field and Pilar Meroño to help U.S. consumers enjoy the best natural wines the globe has to offer and increase awareness in the organic wine sector. Following the transaction, Field and Meroño, along with their team, will continue to manage the supplier relationships responsible for the Natural Merchant wine portfolio

Posted in Acquisitions | Tagged , | Comments Off on Winc Acquires Natural Merchants

Samuel Adams Brewing the American Dream Launches Marketplace

The Brewing the American Dream Marketplace is a one-stop shop features food and beverage entrepreneurs who all ship nationally, ready to send goods directly to the shopper’s doorstep.

It’s part of the philanthropic “Brewing the American Dream” project developed by Boston Beer Co.’s flagship product, Samuel Adams Boston Lager.

With many small businesses using this time to rebuild after a difficult year, the Marketplace will make support for these establishments accessible to all. Capabilities on the platform allow users to filter by product category across beverages, savory goods and sweet treats, as well as geography, so consumers can locate businesses in their region to support. From hot sauce to pies, salsa, coffee and more, the best craft food and beverage vendors across the nation are now just a click away.

“When you join the Brewing the American Dream family, we’re with you for the long haul. We are deeply passionate about the work we do and are constantly looking for ways to build upon the many resources we currently offer,” said Jennifer Glanville, director of partnerships and brewer at Samuel Adams. “We are so thrilled to further support our incredible network of small businesses through the Marketplace platform, making it easier than ever for consumers nationwide to shop small during this crucial time of rebuilding.”

The Brewing the American Dream Marketplace is currently live and open for business on the organization’s website, with new small businesses being added on a rolling basis. As the selection is ever-expanding, check back in the coming weeks to shop even more delectable offerings.

Posted in Corporate Social Responsibility | Tagged , , | Comments Off on Samuel Adams Brewing the American Dream Launches Marketplace