Wyoming Whiskey Raises Over $120K for National Park Foundation

Wyoming Whiskey said it raised over $120,000 in partnership with the National Park Foundation. The brand hosted a virtual auction featuring four beautiful, one-of-a-kind bottles in the “Wide Open Spaces – By Air” collection, with all proceeds directly benefiting the National Park Foundation.

The first in the brand’s annual production of this limited-edition collection–”Wide Open Spaces – By Air”– was inspired by the beauty and wonder of Wyoming’s national parks. The collection, curated by Creative Director Harrison Ford, included four artfully crafted, one-of-a-kind bottles of Wyoming Whiskey only available at auction.

Each bottle was accompanied by a hand-carved wooden case created by natural materials artist, Jamison Sellers. Original photography from Tuck Fauntleroy is featured on each of the four labels and was accompanied by a framed, large format print. One of the bespoke bottles, Barrel #5004, inspired by Yellowstone Lake, sold to a lucky winner for a generous $15,000. The auction also included several other items to bid on, such as vacation retreats and custom merchandise, all in support of the National Park Foundation.

To continue the celebration and support of America’s parks, Wyoming Whiskey created a Wide Open Spaces virtual exhibit. The exhibit showcases the story and inspiration behind the four unique bottles featured in the auction, as well as background on Wyoming Whiskey’s commitment to preserving America’s wide-open spaces and partnership with the National Park Foundation.

In conjunction with the virtual auction, Wyoming Whiskey also launched a new National Parks Limited Edition Bourbon Whiskey available in limited markets and online.  With each bottle sold, $5 will be donated to the National Park Foundation. Consumers interested in securing a bottle should look to online retailers Reserve Bar and Flaviar, and select retailers in New York, Georgia, Colorado and Wyomingwhile supplies last. These bottles retail for $49.99.

Posted in Corporate Social Responsibility | Tagged | Comments Off on Wyoming Whiskey Raises Over $120K for National Park Foundation

Appleton Estate Intros 15 Year Black River Casks Rum to U.S.

It’s part of a global release following a successful debut in Canada in September 2018.

The 15 Year Old Black River Casks is Appleton Estate’s premium expression of aged rum and comes just one year after the brand’s relaunch in 2020, which boasted newly designed packaging, better suited to the premium nature of the entire Appleton Estate portfolio. This new rum pays homage to the Black River in Jamaica’s Nassau Valley, whose waters flow from the spring from which we source the limestone-filtered water used to create all Appleton Estate rum.

“We cultivate all of the ingredients that go into every barrel of our rum,” says Master Blender Joy Spence. “From the sugarcane we grow ourselves, to the limestone-filtered water we source from our spring, every step is carefully looked after, resulting in a beautiful rum.”

 

Posted in New Products | Tagged | Comments Off on Appleton Estate Intros 15 Year Black River Casks Rum to U.S.

O’Neill Vintners & Distillers Intros Game Box Wines

O’Neill Vintners & Distillers launches Game Box Wines (SRP $25)  premium, vintage-dated, California appellation wines that come in a box with riddles on its side.

“Anyone who remembers exploring the back of their favorite cereal box will instantly understand Game Box Wines,” said Christine Moll, Chief Marketing Officer of O’Neill Vintners & Distillers. “We have crafted delicious, premium wines housed in one-of-a-kind, creative packaging. The 3-liter box category is gaining momentum as new consumers continue to discover the convenience and value of this format, so we wanted to offer them an engaging brand that they can have fun with.”

The smart, eye-catching design significantly reduces packaging waste and cost while delivering fun and convenience at an accessible price point. And, not to mention the wine stays fresher longer, prolonging the fun 3-4 more weeks instead of the typical 2-3 days of a glass wine bottle. (Thank you, magic spout!)

Posted in New Products | Tagged | Comments Off on O’Neill Vintners & Distillers Intros Game Box Wines

BeerBoard’s Open Rate Slips a Notch

Some 92% of locations are open and pouring beer , BeerBoard said, a 1 percentage point drop from the previous two periods.

Volume grew for the third consecutive period, seeing another nominal climb of +1% on the weekend. Illinois grew a healthy +18.9%, while Georgia (+9.9%) and South Carolina (+7.4%) each saw increases for the second consecutive weekend.

Like Volume, Rate of Sale saw another slight tick forward, climbing a nominal +0.4% for the period. Seven of the 10 states tracked saw increases on the weekend, paced by Michigan (+33.6%), Minnesota (+14.5%) and Illinois (+12.7%) which each saw healthy growth.

Average Number of Taps has held firm at 19 per location nationally for the third straight period. Four states added one handle per location — Florida, Michigan, New York and South Carolina. Illinois and Nevada dropped one handle each.

Percentage Taps Pouring ticked up one point to 71%. Eight of the 10
states tucked grew on the weekend, paced by Tennessee, which grew from 68% to 72%.

Posted in beer | Tagged , | Comments Off on BeerBoard’s Open Rate Slips a Notch

Round Barn Adds Canned White Sangria

Round Barn’s Canned White Sangria is the sixth addition in its Flavor Trip Series. The new 12 oz/355 ml canned wine blends wine from the winery’s proprietary grapes with natural peach, pineapple and lemon concentrates to create a juicy liquid refresher with a touch of carbonation and 6% alcohol.

Round Barn’s Flavor Trip collection is riding a wave of increasing momentum in canned wine sales. According to Nielsen data, Canned cocktails have generated $117.99 million off-premise during the pandemic (from March 7, 2020; August 15, 2020), resulting in a 156.6% increase
compared to the year before.

The growth has been spurred mainly due to accessibility during the
pandemic, portability, non-breakability and single-use portions that eliminate the need to open an entire wine bottle.

 

Posted in New Products | Tagged | Comments Off on Round Barn Adds Canned White Sangria

Gopuff Acquires Kentucky’s Liquor Barn

Gopuff acquired Liquor Barn, one of Kentucky’s leading independent chains of beer, wine and liquor stores, from private equity firm Blue Equity. Terms weren’t disclosed.

Gopuff provides delivery of everything from cleaning and pet products to over-the-counter medication and food in more than 650 U.S. cities, charging $1.95 for delivery that happens in 30 minutes or less and is available either very late or even 24/7.

Liquor Barn, Party Mart and DEP’s footprint of 23 stores provides infrastructure for Gopuff to integrate into its network of micro-fulfillment centers. Gopuff and Blue Equity will work in partnership to integrate Liquor Barn’s customer loyalty, talent, industry expertise, and convenient locations with Gopuff’s assortment of everyday essentials and technology-enabled instant delivery, Gopuff said.

Last fall, the company also raised $380 million and bought BevMo, a beverage retailer.

Posted in Acquisitions | Tagged , , | Comments Off on Gopuff Acquires Kentucky’s Liquor Barn