Lux Row Distillers and Ducks Unlimited Launch Daviess County Double Barrel Bourbon

Ducks Unlimited (DU) and Lux Row Distillers launched Daviess County Double Barrel Bourbon.

As an official licensed partner of DU, Lux Row Distillers created a new Daviess County Bourbon variant that features a unique flavor profile, DU-branded packaging and a name that is certain to appeal to outdoor enthusiasts and bourbon drinkers alike.

Finished in Missouri white-oak barrels with toasted heads, Daviess County Double Barrel was created by Lux Row Master Distiller and long-time DU member, John Rempe. Double Barrel features a mashbill that is similar to the other Daviess County Bourbon variants, along with the same proof level (96 proof). The double-barrel finish gives this limited-edition release a unique flavor profile.

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Heineken USA Kicks Off its ‘Behind the Label’ Initiative, Examines Gender Diversity in the Industry

Heineken USA launched its Behind the Label initiative, a program designed to foster inclusion and diversity across the alcoholic beverage industry by celebrating the people, processes and passion that make up this varied field.

The team is kicking off these discussions with the release of Behind the Label: Gender Diversity and the Alcoholic Beverage Industry, a report examining how the industry has progressed on gender diversity to-date, and where there are opportunities to improve and evolve.

While women have made gains in the beer, wine and spirits over the past decades, there is still opportunity to further level the playing field when it comes to gender diversity, particularly at the leadership levels. Heineken USA’s report leverages external diversity research and insights from women working across the three-tier system – from suppliers and distributors to retailers and associations – to identify the opportunities and challenges for greater inclusion. While these women are in different roles and at different levels of their careers, they all pointed to three distinct areas for improving gender diversity in the field: elevating recruitment efforts, diversifying work options, and encouraging allyship.

“The beverage industry has always been focused on connecting people, but we often know very little about the different people and skillsets that must come together to bring us our favorite drinks,” said Maggie Timoney, Chief Executive Officer of Heineken USA. “I’m very passionate about uniting as an industry to continue to celebrate the hard-working, creative minds in this field and ensuring that everyone has an equal opportunity to thrive. By doing so, we not only create a more innovative and inclusive industry – we also ensure that we’re connecting with the best and brightest of our future leaders.”

Across the majority of interviews, recruitment stood out as a way to connect with a broader pool of talent than the field traditionally has in the past. Many of the women interviewed noted that while the beverage industry has done an excellent job advancing diversity when it comes to marketing its products, it has lagged in marketing career opportunities to top talent (and women) outside the industry. To do this, industry organizations must consider starting discussions with potential recruits earlier in their careers, and address the barriers to entry and growth that have traditionally kept women from advancing in the field.

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Smirnoff 21 Appears in New James Bond Thriller

“Shaken not stirred.” Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James Bond first requests a ‘martini, shaken not stirred’ whilst on Auric Goldfinger’s private jet. Nearly 60 years later, Smirnoff No. 21 – the original vodka mixed in 007’s martini in Dr. No – will be featured during a key scene in No Time To Die, the 25th James Bond film, in cinemas from September 30, 2021.

Smirnoff vodka launched its “There’s a Spy in Everyone” campaign in the U.S., Latin America, Europe and Asia to celebrate the upcoming release of No Time To Die. The new Smirnoff creative will consist of three spots that highlight how everyday people can use their inner spy to solve unique sets of circumstances while enjoying a Smirnoff No. 21 martini. The campaign is supported globally across TV, VOD, Digital, Social and PR, and, in select markets, shoppers will have the opportunity to win Bond themed prizes.

“To have Smirnoff No. 21 make its return in No Time To Die as an Official Partner is a testament to the brand’s ability to thrive and grow,” said Sarah Shimmons, Smirnoff Global Marketing Director. “From the brand’s beginnings in Russia more than 155 years ago to being at the forefront of the 1950’s U.S. cocktail revolution – Smirnoff is the world’s No. 1 vodka for everyone, everywhere. To be featured in the ‘shaken not stirred’ scene in the new James Bond film is the next chapter in our incredible brand journey.”

No Time To Die will be released in cinemas from Sept. 30, 2021 in the U.K. through Universal Pictures International and in the U.S. on October 8 from Metro Goldwyn-Mayer (MGM) via their United Artist Releasing banner.

As part of the partnership, Smirnoff will re-establish 007’s signature martini for Bond fans to responsibly enjoy in celebration of No Time To Die.  Here’s the recipe:

INGREDIENTS:
50ml Smirnoff No. 21 Vodka
12.5ml Dry Vermouth (15%)
Lemon Zest

METHOD:
Add ice and ingredients into a cocktail shaker.
Shake as desired.
Strain into a martini glass and garnish with the zest of a lemon.

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Who’s Drinking Bourbon? Millennials, Gen-Xers

We’ve all known that when it comes to spirits, no one wants to drink their father’s liquor.  So, my generation was into white goods, principally vodka.  But the current young-to-middle-aged adults are into brown goods, and in particular Bourbon.  At least that’s what Drizly notes after analyzing its sales data.

Drizly finds that 52% of its Bourbon sales went to Millennials, 37% to Gen-Xers, 9% to Baby Boomeers and just 3% to Gen-Z.

Drizly’s analysis finds its customers don’t just buy bourbon.  They are most likely to add red wine, vodka, bourbon, white wine, or light lager to their baskets second. Jameson is currently the platform’s top-selling whiskey brand.

The top SKUs added to whiskey-first baskets, according to Drizly, are:

  1. Tito’s Handmade Vodka
  2. Coca Cola
  3. Canada Dry Ginger Ale
  4. Diet Coke
  5. Ice
  6. Bulleit Bourbon
  7. Bud Light
  8. La Marca Prosecco
  9. Jameson Irish Whiskey
  10. Sprite

However, “extras” — non-alcoholic inventory items — comprise half of the top 10 specific products that Drizly users add to baskets when whiskey is purchased first. “With Coca Cola, Canada Dry Ginger Ale, Diet Coke, and ice among the top whiskey add-ons, this suggests a consumer preference for whiskey-and-soda mixed drinks,” notes Liz Paquette, Drizly’s head of consumer insights.

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A-B Sues Gas Supplier for Price Gouging in Texas Winter Storm

Anheuser-Busch sued Symmetry Energy Solutions alleging price gouging during “the worst winter storm to hit Texas in the last half century to line its poclets.”

The suit recalls that the February winter storm obstructed supplies of natural gas throughout the state, prompting the pipeline company used by Symmetry to issue an operational flow order restricting the usage of some of its customers.  A-B’s usage was not restricted, the suit says, but A-B “operated at the minimum flow required to avoid catastrophic damage to the furnace in its gas plant and contamination in its brewery.”

A-B paid Symmetry $233,298.74, which is the amount A-B should owe for February, the lawsuit says.  “But Symmetry has taken the position that Anheuser–Busch must pay for gas overtake based on a retroactive reduction of the Volume Commitment for that month and at a price nearly 100x what the contract ” allows.

Under the contract, A-B is obligated to take 62,139 million Btus over the entire month.  A-B’s obligation is not a daily commitment, only a monthly one, the lawsuit states.  If A-B takes more than the volume commitment for a month, it pays more.  If it takes less, Symettry is obligated to issue A-B a credit.

During Winter Storm Uri, the pipeline company supplying Symmetry issued an operational flow order reducing the amount of gas that would be supplied to Symmetry for 10 days.  As noted, A-B reduced its natural gas consumption to the minimum needed to avoid damage to its glass furnace and to avoid contamination in its brewery.   The parties had agreed that the remedy for failure to comply with an operational flow order would be the penalties imposed by the natural gas transporter.

A-B had reduced its gas usage days before the pipeline transporter issued the operational flow order.  When Symmetry notified A-B of the order, A-B responded that its usage was at the minimum to avoid “catastrophic damage to our furnace.”  Symmetry never offered an indication that A-B should reduce its usage and also assured A-B that it wouldn’t be subject to any additional fees from Feb.20 forward.

A-B did reduce its usage during the storm, but for the month overall used 69,112 million Btus,  exceeding th monthly volume commitment by 6,973 million Btus.  A-B’s lawsuit shows a dramatic reduction in gas usage during the time of the storm, and notes that “stopping the supply of natural gas would ruin the furnace which could take millions of dollars and several months to rebuild.”

A-B’s lawsuit asks the court to resolve the obligations of the parties and doesn’t seek any additional damages.

Symmetry didn’t immediately respond to a request for comment.  If it does, we’ll report its response.

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Beer Imports Rise 2% in July, Exports Surge

Reviewing Commerce Department data, Beer Institute reports total beer imports rose 2% in July and are up 16.8% year-to-date over 2020.  Total exports rose 38% to 7.3 million barrels.  Year-to-date, U.S. brewers exports 64.8 million barrels, a 23.7% increase over July 2020.

Total imports from Mexico were up 3.5% for the months and are up 18.4% year-to-date.  Total imports from the Netherlands fell 14% in July but were up 7.2% year-to-date.

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