The new packaging honors the legacy of the past while striking a modernized look and feel. The updated bottles depict three stripes that graduate from imperfect to smooth, with the refinement representing both the brand’s distillation process and how each Don of the Sauza family legacy built upon the work of the generation prior. The new design is yet another reminder that great things take perseverance.
The company also released Cenobio’s Batch Plata, which is now available in limited quantities nationwide, is the premier entry into the Tres Generaciones Legacy Series, a set of limited-edition tequilas that celebrate the rich, illustrious Sauza family heritage.
Cenobio’s Batch Plata was created to honor the first generation of the family, Don Cenobio, who founded the Sauza dynasty. In 1873, Don Cenobio purchased the Sauza family distillery in Tequila, Jalisco, now known as “La Perseverancia” where Tres Generaciones is still produced today. True to his pioneering spirit, Cenobio was the first distiller to export tequila outside Mexico, transforming the local beverage into one of the world’s great spirits. His namesake batch of Plata tequila features tahona-crushed Blue Weber agave, triple distilled for pure agave taste and smoothness and offered at still strength.
Cenobio’s Batch Plata was created to honor the first generation of the family, Don Cenobio, who founded the Sauza dynasty. In 1873, Don Cenobio purchased the Sauza family distillery in Tequila, Jalisco, now known as “La Perseverancia” where Tres Generaciones is still produced today. True to his pioneering spirit, Cenobio was the first distiller to export tequila outside Mexico, transforming the local beverage into one of the world’s great spirits. His namesake batch of Plata tequila features tahona-crushed Blue Weber agave, triple distilled for pure agave taste and smoothness and offered at still strength.SRP $69.99.
Sauza Tequila is imported by Sauza Tequila Import Co., which is owned by Beam Suntory.
