Patron Tequila is celebrating Día de Muertos with a compelling story, narrated by Mexican actor, Eugenio Derbez, that highlights the traditions of honoring ancestors through the journey of the Calavera bee.
In accordance with ancient beliefs in Mexico, the veil between the two worlds—the worlds of the living and the dead—is lifted each year on Nov. 1-2 as people come together to welcome back the souls of their ancestors in a celebration of life for Día de Muertos. The holiday is observed through food, drinks, and rich symbolism including the Calavera, an ornate representation of the human skull.
Eugenio Derbez brings the story to life through a mystical and vibrant narration, guiding the viewer along the Calavera bee’s Día de Muertos journey. From Hacienda PATRÓN and our agave fields in the highlands of Jalisco to the lively streets of Mexico where Día de Muertos celebrations are taking place, the Calavera bee showcases the culture of Mexico interpreted through symbolic motifs of the time-honored holiday.