Raventós Codorníu Launches 2 New Brands Nationwide

Raventós Codorníu, Spain’s oldest producer of wines and Cavas, unveils two new brands in its U.S. portfolio—Blank Verse and Dirty Minded—taking a fresh look at California’s classic grape varieties and embracing growth in the domestic premium wine sector.

Inspired by its definition—metered poetry without rhyme—Blank Verse ($17.99) is sourced from vineyards across California’s Central Coast, capturing the iconic flavor profiles ubiquitous to Pinot Noir and Chardonnay from one of the state’s premier wine growing regions.

“Blank Verse is an approachable wine aimed at connecting and integrating the stories of the people that enjoy it, following what’s been a challenging chapter in our history. This wine is an opportunity for us to write our next great verse,” says Mike Jackson, president of Raventós Codorníu North America.

Dirty Minded Wines offer a fresh take on their environmentally conscious ethos: embracing modern aesthetics and promoting responsible farming practices that preserve the land for future generations. The inaugural 2020 Sauvignon Blanc ($14.99) opens with fruit-driven aromas of Meyer lemon, pineapple and key lime, complimented with bursts of white flowers and orange blossom.

“Dirty Minded is about bringing winemaking and grape growing back to its roots. Our approach is to work closely with growers to tend the vines and grapes with care and consideration—to protect the longevity of the land, produce the high-quality wines we all enjoy, and have a bit of fun while doing it,” says Kyle Altomare, winemaker for Blank Verse and Dirty Minded.

The red wine counterparts to each of these brands—Blank Verse Pinot Noir and Dirty Minded Cabernet Sauvignon—will be available from May 2022.

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Omicron Doesn’t Hurt U.S. Consumer Confidence in Restaurant Safety

Unlike past pandemic waves, Omicron has yet to rattle consumer confidence in the U.S., a new survey by Deloitte finds.   Overall financial sentiment and discretionary spending intentions for the month ahead remain steady.

U.S. consumers expect to spend an average of $4,800 per household over the upcoming month, with one-third (35%) of their budgets slated for more discretionary categories such as recreation and entertainment, restaurants, electronics and leisure travel. These spending intentions have remained virtually unchanged over the past several months.

Roughly 6 in 10 (59%) Americans remain optimistic that their financial situation will improve within the next three years, a figure that’s also remained steady since September 2021.

The percent of consumers concerned about their level of savings (50%) and credit card debt (40%), while roughly unchanged since September, still remains relatively high.

Vehicle demand shows some signs of weakening. In December, 16% of respondents were planning to purchase a new vehicle within the next six months, down from 29% in September. Conversely, purchase intent for used vehicles increased slightly, from 9% to 13%.

Inflation concerns may be starting to ease. For the first time since September, the percent of U.S. consumers who cite rising prices for everyday purchases such as groceries and clothing did not climb.

More Americans hit the brakes on leisure travel
While consumer confidence generally appears unscathed, renewed pandemic uncertainty is likely having a stronger influence on travel decisions, Deloitte said. While more Americans may be thinking twice about staying in a hotel or flying, some travel segments, such as car rental and private accommodation rentals, might be proving to be more pandemic proof.

  • Spending intentions for leisure travel for the month ahead have been gradually weakening, falling from an average of roughly $330 per survey respondent in September to $240 in December.
  • Booking intentions for the three months ahead slipped across most travel products in December, including hotel (47%), domestic air (34%), cruise (21%) and international air (19%).
  • Amid the rise of Omicron, booking intentions for both rental cars (34%) and private accommodation rentals (34%) have remained steady, suggesting consumers continue to perceive these forms of travel as safer.
  • Among employed adults who typically travel for business, 67% expect to take a business trip within the next three months, down significantly from 80%.

“Consumers have been resilient, adapting behaviors to the pandemic as the number of cases continues to fluctuate. The pandemic continues to create uncertainty that is affecting how and when consumers travel, attend work and school, and generally interact with others. Yet, time and again, consumers have demonstrated the ability to be agile and flexible as we move into the next phase of this collective global experience,” said Stephen Rogers, executive director, Deloitte Insights Consumer Industry Center, Deloitte Services LP

Internationally, the story is a bit different with the Deloitte survey by Deloitte finding that for some activities, Omicron has erased nearly a year of progressively improving safety precautions, especially such activities as going to the store, traveling and restaurant dining.

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Smirnoff Super Bowl Sweeps Offers Watch Kit to 56 Fans

Smirnoff is a text-to-win sweepstakes, awarding 56 fans a Super Bowl Party watch kit. The Super Bowl kit will feature 21 essentials all football fans need starting with Smirnoff 21.

Former Super Bowl Champion, Vernon Davis will also make surprise drops with all the fixings for a winning game day to essential workers in the Los Angeles area who are not able to tune into the Super Bowl.   The drops follow a survery that found 2% of football fans have to miss the Super Bowl.

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The Virginia House passed and sent to the state Senate a bill to extend cocktails to-go until July 1, 2024.                                                                                                                        

 

“Cocktails to-go have been an economic lifeline for Virginia’s hospitality businesses throughout the pandemic, and consumers have grown accustomed to the increased convenience,” said David Wojnar, senior vp-head of state public policy for the Distilled Spirits Council of the United States. “In fact, states all across the U.S. are taking action to extend or make cocktails to-go permanent. We are excited to see Virginia on that list. We applaud the Virginia House for taking action to support hospitality businesses and urge the Senate to do the same.”

 Sixteen states and the District of Columbia have passed legislation to make cocktails to-go permanent, and 14 other states passed legislation to allow cocktails to-go on a temporary basis.

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Heaven Hill Acquires Samson & Surrey

Heaven Hill Brands, America’s largest independent, family-owned-and-operated distilled spirits supplier, acquired Samson & Surrey, including its portfolio of brands and facilities. The acquisition of Samson & Surrey further extends Heaven Hill’s portfolio with six high-growth, super-premium brands in several of the industry’s fastest growing categories.

“Throughout our 86-year history, our focus has been building a business with a portfolio of great brands sold through a great team,” said Max L. Shapira, president, Heaven Hill Brands. “The Samson & Surrey portfolio strategically enhances our portfolio with emerging brands in strong growth categories. Together with their team, Heaven Hill is poised to leverage the tremendous potential of these exciting brands.”

Under the leadership of Robert Furniss-Roe and Juan Rovira, Samson & Surrey has built a remarkable portfolio of highly differentiated premium brands growing at 60% per year, tracking $40m in Sales and present in over 30 markets worldwide. Included in the acquisition are Tequila Ocho, Widow Jane American Whiskey, Few Spirits, Brenne French Whisky, Bluecoat Gin, and Mezcal Vago. The company will continue to operate as an independent division of Heaven Hill lead by Robert and Juan.

“Over the last five years we have enjoyed unprecedented success thanks to the talents of our team, the truly remarkable award-winning liquids we make, and the engaging consumer stories we tell. The combined talent, scale, and resources of Heaven Hill now present a unique opportunity to provide a long-term home for Samson & Surrey and to further accelerate our growth,” said Robert Furniss-Roe, co-founder/CEO, of Samson & Surrey.  “We believe strongly in the potential of our brands which are perfectly positioned to capitalize on the key spirits market trends. We could not be more delighted to join Heaven Hill and work together to continue building a strong portfolio in the premium and super-premium segments,” Juan Rovira, co-founder/COO of Samson & Surrey.

According to DISCUS Super Premium Tequila and Whiskey continue to enjoy growth rates more than 30% over the last five years as American consumers continue to adopt more premium products.

Perella Weinberg Partners LP acted as exclusive financial advisor to Heaven Hill with respect to the transaction. RBC Capital Markets, LLC acted as exclusive financial advisor to Samson & Surrey.

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Mast-Jägermeister Takes Stake in Dwayne Johnson’s Teremana Tequila

Originally introduced in March 2020, just as the Covid pandemic was getting under way in the U.S., the brand sold 640,000 cases last year in the U.S., Canada and Mexico.  The brand attributes its success to premium quality and superior taste at an affordable price.  Terms of the investment by Mast-Jägermeister weren’t disclosed.

Mast-Jägermeister has been the exclusive distribution partner.  With its investment comes additional global sales, marketing and logistics expertise as well as organizational structure to support continued growth internationally.

“For our company, this is a very exciting opportunity to add such a strong and dynamic brand to our portfolio,” said Michael Volke, Global CEO of Mast-Jägermeister SE. “It is a great complement to our line of Jägermeister products, and we look forward to tapping our deep industry relationships to continue to expand its footprint in the U.S., as well as bring Teremana to top beverage markets of the world. We are all committed to having Teremana as the next major brand in our portfolio.”

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