Originally introduced in March 2020, just as the Covid pandemic was getting under way in the U.S., the brand sold 640,000 cases last year in the U.S., Canada and Mexico. The brand attributes its success to premium quality and superior taste at an affordable price. Terms of the investment by Mast-Jägermeister weren’t disclosed.
Mast-Jägermeister has been the exclusive distribution partner. With its investment comes additional global sales, marketing and logistics expertise as well as organizational structure to support continued growth internationally.
“For our company, this is a very exciting opportunity to add such a strong and dynamic brand to our portfolio,” said Michael Volke, Global CEO of Mast-Jägermeister SE. “It is a great complement to our line of Jägermeister products, and we look forward to tapping our deep industry relationships to continue to expand its footprint in the U.S., as well as bring Teremana to top beverage markets of the world. We are all committed to having Teremana as the next major brand in our portfolio.”