Lobos 1707 Tequila and Mezcal Launches New Campaign

Posted on February 15, 2022 by Joel Whitaker

Lobos 1707, the ultra-premium tequila and mezcal brand, announces the launch of its latest campaign, Build a Bigger Table: All for the Pack. The new creative spot is an extension of Lobos 1707’s Build a Bigger Table movement, which emphasizes inclusivity and invites others to pull up a chair and share their own personal experiences. Through “All for the Pack,” the brand drives home representation, the strength of community, and that every individual has something to contribute and bring to the table.

The campaign also showcases the new bottle design for its Extra Añejo tequila. Crafted for a unique tasting experience, Extra Añejo’s new design reflects the art and skill that goes into creating the tequila within every bottle. The new bottle features an elongated, humanesque vessel adorned with the Lobos 1707 wolf logo, which previously lived on the label, and is now molded into the glass.

“Extra Añejo is the crown jewel of our portfolio, and the new bottle allows it to stand out on the shelves against our tequilas and other ultra-premium tequilas on the market as well,” said founder and Chief Creative Officer Diego Osorio.

The new Lobos 1707 Extra Añejo bottles will roll out online at Lobos1707.com and on retail shelves this spring, while the video spot launches today across Lobos 1707’s social media platforms, as well as on streaming platforms Hulu and Roku. The campaign will also live in the form of murals and billboards, including in the Cleveland market as a live billboard across from Rocket Mortgage FieldHouse and at Cleveland Hopkins International Airport for NBA All Star Weekend 2022.

Posted in Advertising | Tagged | Comments Off on Lobos 1707 Tequila and Mezcal Launches New Campaign

I.W. Harper Launches Ultra-Premium Cabernet Cask Reserve

Posted on February 15, 2022 by Joel Whitaker

Seven years after the brand’s relaunch, I.W. Harper (Diageo) is introducing this classic whiskey with exceptional style and substance. Celebrating the legacy and inspiration of the golden era combined with modern refinement, Cabernet Cask Reserve brings out the whiskey and wine-finished flavors in exquisite harmony.

Cabernet Cask Reserve is a Kentucky Straight Bourbon Whiskey aged for four years in new charred American oak barrels, then perfected in luxury California Cabernet Sauvignon casks and bottled at Stitzel-Weller Distillery . This spirit takes the distinct character of fine Cabernet wine and pairs it with the brand’s bold bourbon to create a clean, dark fruit and wine-like aromatics, along with an exceptionally complex flavor.

As part of the Cabernet Cask Reserve launch, I.W. Harper is collaborating with Social Studies, to enable consumers to rent specialty at-home kits with products from diverse creators including Black and women-owned businesses. Kits include place settings for four with a mix of rentable items such as plates and flatware, as well as keepable items like Estelle Colored Glasses, Ian James napkin rings and coasters and a few treats and cocktail garnishes that complement Cabernet Cask Reserve. This kit will be available for rent from Feb. 15 through March 14 on the Social Studies website for $90 per guest.

 

Posted in New Products | Tagged , | Comments Off on I.W. Harper Launches Ultra-Premium Cabernet Cask Reserve

Brockmans Gin Debuts Virtual Interactive Master Class

Posted on February 15, 2022 by Joel Whitaker

Brockmans Gin recently hosted a series of three live and virtual Masterclass and cocktail-making events where guests learned the art of creating two of Brockmans signature cocktails – the Brockmans Perfect Serve Gin & Tonic and the Brockmans Wet Dog. Virtual guests were sent a Brockmans Gin & botanical kit in advance to allow them to take part in the tasting in real time.

Following the New York event, Brockmans, in partnership with influencers @tonightspoison and @#licencetodistill, hosted an Instagram live Virtual Masterclass event in which participants discovered the unique blend of botanicals in Brockmans Gin and learned how to create the event’s signature cocktail, the Brockmans Negroni.

Finally, Brockmans, in partnership with @tonightspoison and @#licencetodistill, hosted an Instagram live Virtual Masterclass training and cocktail making event featuring the Brockmans Perfect Serve and Wet Dog cocktails. Attendees received Brockmans Cocktail Kits prior to the live event to allowing them to experience making the cocktails in time with the experts.

During the virtual events, attendees across the country, were encouraged to post ‘Properly Improper’ cocktail recipes and photos to their Instagram accounts for the chance to win prizes. The winners were selected based on cocktail name, original recipe, and photo.

Posted in Promotions | Tagged | Comments Off on Brockmans Gin Debuts Virtual Interactive Master Class

Who & What —

Posted on February 15, 2022 by Joel Whitaker

Hair of the Dog Brewing Co., Portland, will close as its founder/brewmaster Alan Sprints retires this summer, the craft brewer announced in a video on its Facebook page.

Posted in Who and What | Tagged | Comments Off on Who & What —

What We’re Reading —

Posted on February 15, 2022 by Joel Whitaker

Dawn of the $95 Wine Box

Who doesn’t like a bargain box of wine, but one producer is really pushing the boat out. (Wine-searcher)

Anheuser-Busch Super Bowl ads miss industry mark — again

A-B, which topped the USA Today Ad Meter rankings for 10 years in a row at the turn of the century is now in a seven-year drought.  Experts say it’s missing huge branding opportunities at a time when execs are trying to sell more beer and grow revenue. “If I worked there, I would take a long look at what happened,” said Derek Rucker, a marketing professor at Northwestern University’s Kellogg School of Management. “The Super Bowl is too big of a stage to settle for mediocrity of any kind.” But A-B execs shrugged their shoulders, said they look to social media engagement to measure success. (St. Louis Post-Dispatch)

 

Posted in Uncategorized | Comments Off on What We’re Reading —

Who & What —

Posted on February 15, 2022 by Joel Whitaker

Don Sebastiani & Sons, promotes Kim Cotter to the position of Chief Financial Officer, effective Feb. 1.  She had been Controller.

Posted in Who and What | Tagged | Comments Off on Who & What —