Brockmans Gin recently hosted a series of three live and virtual Masterclass and cocktail-making events where guests learned the art of creating two of Brockmans signature cocktails – the Brockmans Perfect Serve Gin & Tonic and the Brockmans Wet Dog. Virtual guests were sent a Brockmans Gin & botanical kit in advance to allow them to take part in the tasting in real time.
Following the New York event, Brockmans, in partnership with influencers @tonightspoison and @#licencetodistill, hosted an Instagram live Virtual Masterclass event in which participants discovered the unique blend of botanicals in Brockmans Gin and learned how to create the event’s signature cocktail, the Brockmans Negroni.
Finally, Brockmans, in partnership with @tonightspoison and @#licencetodistill, hosted an Instagram live Virtual Masterclass training and cocktail making event featuring the Brockmans Perfect Serve and Wet Dog cocktails. Attendees received Brockmans Cocktail Kits prior to the live event to allowing them to experience making the cocktails in time with the experts.
During the virtual events, attendees across the country, were encouraged to post ‘Properly Improper’ cocktail recipes and photos to their Instagram accounts for the chance to win prizes. The winners were selected based on cocktail name, original recipe, and photo.