Pabst Brewing Co. unveiled a new package design for Old Milwaukee Beer that honors the pin-ups made so famous during World War II. The new American Pin-Up Series will run on all Old Milwaukee Lager, Old Milwaukee Light, and Old Milwaukee N.A. packaging and will be available at retailers, bars and restaurants nationwide. The first pin-up in the series, ‘Stars and Stripes,’ is modeled after iconic female wartime heroes harkening back to WWII. The next pin-up design in the series, which gives a nod to the hunting and outdoor traditions, will launch in September 2017 with a new design to follow every four months.
Each design is inspired by different female personalities that embody the ‘Old
Mil’ brand and celebrate the American lifestyle. The series raises a glass in honor of
the female doers and disruptors who have left a legacy that continues to inspire today.
“We listened to our consumers and we’re excited to be launching the Old Milwaukee American Pin-up Series. The new look embraces the heritage of the brand while paying respect to the strong women that made pin-up culture in America something to
be proud of,” said Heather Rodman, Brand Manager at Old Milwaukee. “Our fans can expect the same great-tasting, accessible Old Mil, Old Mil Light, and Old Mil N.A but with a fresh new look, available at retailers nationwide beginning in April
2017.”