How ‘ We Transfer ’ Sabotage d Old Mil ’ s Package Launch

Pabst Brewing Co. launched a new package for Old Milwaukee (see below), and the brand’s public relations agency made a group of pictures available via the WeTransfer service.  When we clicked through, Old Milwaukee’s list of high-resolution photos were surrounded by a huge ad for Bud Light (above). We’ll speculate Anheuser-Busch
has paid WeTransfer to have its ad run anytime a competitor posts pictures via WeTransfer.
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