Outback Steakhouse will permanently offer the Pura Strawberry Margarita. The drink was originally a limited-time promotion that was available from Aug. 1, to Aug. 31, but popularity with the customer base earned it a full-time spot on the Outback drink menu. The drink is now available in 104 West Coast–based Outback Steakhouse restaurants, including establishments in Arizona, California, Colorado, Nevada, and New Mexico.
It consists of muddled strawberries and basil leaves, fresh lemon, simple syrup, a splash of soda, and award winning Pura Vida Silver Tequila.
“We’re incredibly proud of the Pura Strawberry Margarita, which offers a fabulous flavor of fresh strawberry that is second to none,” said Pura Vida Founder and Chairman, Stewart Skloss. “By adding a strawberry and basil twist on the classic margarita, along with the quality and purity of Pura Vida handcrafted, small batch tequila, we created something emblematic of summer but enjoyable year round.”