Jägermeister Links with Arrogant Consortia to Create Bastard Ale
Brewed and imported from Berlin, Jägermeister Arrogant Bastard Ale is an American strong ale featuring a variety of the 56 herbs roots fruits and spices found in the iconic herbal liqueur giving it a complex and truly unique flavor profile. Perfect for sipping on fall evenings, paired with a fine meal or simply given as a gift to any true appreciator of liquid arrogance and independence.
The limited release of only 20,000 bottles of Jägermeister Arrogant Bastard Ale will be available through Arrogant Consortia’s distribution network. Jägermeister Arrogant Bastard Ale contains 8.5% alcohol by volume and is available now for the worthy few for a suggested retail price of $18-$22 for a 750ml bottle.
Haus Intros Low Alcohol Aperitif
Haus, a direct to consumer brand, introduces Bitter Clove, its latest product in its low alcohol by volume (ABV) line of apéritifs. At 15% ABV, Bitter Clove fills a gap for discerning whiskey lovers who want a lower alcohol alternative. Made with natural ingredients in Sonoma County and delivered directly to customers’ doorsteps, Bitter Clove is available for pre-order today at www.drink.haus and will ship on Oct. 15.
Haus launched in June 2019 with its first flavor, Citrus Flower – an alternative to Aperol, which saw soaring demand. Its first allocation sold out within hours; the second selling out before it was even released. Founded by Silicon Valley startup creative veteran Helena Price Hambrecht and third-generation winemaker Woody Hambrecht, they launched Haus to solve a problem they personally experienced.
“We wanted the ritual of drinking without the consequences of high sugar, high alcohol liquor — And it turns out millennials want the same thing,” said Co-Founder and Co-CEO Helena Price Hambrecht. “Nothing in the market worked for us, so we decided to make a new product that’s delicious, yes, but also lets us bring the focus of drinking culture back to how we spend time with the people in our lives. With Bitter Clove, we’re excited to deliver the first low-ABV solution for brown liquor lovers.”