Big Machine Label Group, which is home to superstars such as Florida Georgia Line, Reba McEntire, Rascal Flatts, Thomas Rhett and Brantley Gilbert launched Big Machine Platinum Filtered Premium Vodka. Distilled in small batches at Tenn South Distillery in Lynnville, Tenn., Big Machine Platinum Filtered Premium Vodka will be available exclusively in the Middle Tennessee region during the initial launch period.
“Over the past 11 years Big Machine has provided the soundtrack to millions of fans worldwide,” said President and CEO Scott Borchetta. “With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.”
The tagline marries music and beverages, inviting consumers to “Pour It On…Turn It Up…Lean In…Or Lean Back…And Indulge,” per the brand’s tagline.