“Participants can explore Macallan’s new distillery as if they were really there and choose their own path to learn more about the iconic estate, history and heritage of The Macallan and its whisky-making process. This journey was created so participants can be virtually transported to Speyside and experience the sights, sounds and scents of our new home,” said Samantha Leotta, Brand Director.
Through an interactive 4D group virtual reality experience. guests will get an inside look into the Single Malt by choosing a path to explore the distillery’s striking contemporary architecture, unique collectable expressions and untold stories from its very own Easter Elchies Estate in Speyside, Scotland – home to The Macallan since 1824.
The premiere of ‘The Macallan Distillery Experience’ will take place at a private event in Brooklyn on July 23, 2018, and then be open to whisky lovers and curious commuters at Grand Central Station in the heart of New York City July 25 – 27, 2018.
Last month, The Macallan unveiled its new distillery and visitor experience, almost four years and $186 million in the making. To bring this one-of-a-kind destination to life around the world, The Macallan – which has a history of pioneering innovative technology like touchable videos and augmented reality experiences – created a 360-degree video (using technologies such as drones and a remote-controlled robot) to transport consumers to the site.