Johnnie Walker is marking the 35th anniversary of Johnnie Walker Black Label appearing in the original “Blade Runner” film as an iconic whisky of the future by releasing Johnnie Walker Black Label The Director’s Cut.
Only 39,000 bottles of Johnnie Walker Black Label The Director’s Cut have been produced and will be available in select countries around the world while supplies last. The rich, smooth blend has aromatic and vanilla flavors, with clouds of smokiness and will be bottled at 49% ABV – a nod to the futuristic period in which Blade Runner 2049 is set.
The unique, custom blend and the futuristic bottle were created in partnership with Blade Runner 2049, opening in theaters Oct. 6. Both showcase Johnnie Walker’s commitment to progress and Alcon Entertainment’s dedication to maintaining the legacy of the original sci-fi classic.
Fans first saw a peek of the new bottle at Alcon Entertainment’s Blade Runner 2049 Experience presented by Johnnie Walker at San Diego Comic-Con. The bottle will also appear in the new film.
To celebrate the promotional collaboration surrounding the film, Johnnie Walker has released four digital vignettes featuring Denis Villeneuve, the director, who discusses the project.
“Like many fans, I remember the Johnnie Walker bottle from the first film, so it was a unique privilege to collaborate with Johnnie Walker on designing a totally original, custom bottle for the new movie,” he says. “It was also a once-in-a-lifetime experience to help create the limited-edition Director’s Cut blend, which perfectly captures the complex and mysterious world of Blade Runner 2049.”
Footnote: The Wall Street Journal has an interesting article on how the new $150 million “Blade Runner 2049” came together. You can read it here.