Jägermeister launches the first-ever non-glass line extension from the brand, the Jägermeister Coolpack. Designed to look like a freezer pack, the new Coolpack is made out of a lightweight PET material in the brand’s signature green color.
While the Coolpack packaging may be a new look, the classic herbal liqueur remains the same. Enjoyed ice cold, Jägermeister’s complex blend of 56 ingredients tastes best at -18°C, which is why the Coolpack is made for the freezer – it cools quicker than a glass bottle.
The new, innovative Coolpack design provides Jägermeister fans with the opportunity to take their beloved spirit on-the-go for a variety of outdoor activities thanks to its compact and lightweight design.
Jägermeister Coolpack will be sold in individual 375mL bottles for $12.99 at local alcohol retailers.
“Not just a clever name, the new bottle iteration is cool in every sense of the word. When creating the Coolpack bottle design, we wanted to create something that allowed our Jägermeister fans to enjoy the beloved herbal liqueur on-the-go, no matter the destination,” says Jack Carson, Director, Innovation. “Now, the possibilities are truly endless for where and when you and your friends can enjoy Jägermeister. Prost!”