France’s Alsace wine region has revealed its new global identity with a striking “VA” logo, an abbreviation of Vins Alsace. Known as Wines of Alsace in the USA, the region’s new identity was commissioned by the Conseil Interprofessionnel des Vins d’Alsace (CIVA), the trade body responsible for the regulation, protection and promotion of the region’s vineyards, growers, producers and wines.
The peaks and valleys and angular nature of these initials can be found throughout the region, whether in the geography of the vineyards, the architecture of half-timbered houses or wingspans of the symbolic storks. The new identity defined three key messages for the region:
Alsace offers one of the most diverse terroirs in the world, with a patchwork of 13 distinct soil types
Alsace is a leading white wine region, expertly expressing the nuances of this style across several varieties for centuries
Alsace has the utmost care for its history and land, with domaines passed down from parents to children for typically 12 generations, and a connectedness to the vineyards that makes the region one of the most certifiably organic on earth
The new identity is rolling out across all markets and will be used in all communications in the USA.