Through April 30, NBA fans can enter for a chance to win a trip to Lynchburg and spend time with two NBA Legends, on and off the court, by composing their personal NBA Legends dream team and sharing it via JackDaniels.com/NBA.
Two NBA fans will be chosen and they, along with four of their friends, will get an unprecedented look at these Legends’ signature moves and learn about Jack Daniel’s whiskey making skills in the company of two of basketball’s all-time greats.
As an Official marketing partner of the NBA, Jack Daniel’s will also host numerous activities during NBA All-Star 2018. The weekend will tip-off tonight with Jack Daniel’s House No. 7, a two-night experiential extravaganza bringing live music, local lifestyle and the spirit of Lynchburg, Tennessee under one roof. The brand will also bring a taste of Tennessee to Los Angeles with the pop-up Lynchburg General Store, showcasing the different facets of the town that Jack Daniel’s proudly calls home.
In addition, Jack Daniel’s has partnered with the notable custom sneaker designer, The Shoe Surgeon to create limited edition Jack Daniel’s Tennessee Honey Air Force 1 sneakers. Several lucky fans who visit the Lynchburg General Store may get to walk away with a pair.
“We are excited to be able to bring the NBA and Jack Daniel’s experience to consumers at NBA All-Star and offer two lucky fans the experience of a lifetime,” said Laura Petry, Jack Daniel’s Brand Director. “The NBA Legends Camp this summer is going to be an incredible experience for two fans and their friends to spend time with their basketball heroes and immerse themselves in Jack Daniel’s history and whiskey making.”
The multiyear partnership with the NBA is the largest with a professional sports league in Jack Daniel’s history. The deal, initially made in 2017, makes Jack Daniel’s an official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA G League, and USA Basketball.