Jack Daniel’s Tennessee Whiskey has been named as the most valuable spirits brand in the world by Interbrand in its Best Global Brands 2021 report. Jack Daniel’s is ranked in the top 100 and comes in at #81 with a value of $6.5 billion, a 4% increase and moving it up one spot from #82 in 2020.
“From its humble beginnings back in the late 1800’s, Jack Daniel’s has steadfastly held to its mantle of craftsmanship, quality, authenticity, and an uncompromising free spirit.” said Sophia Angelis, SVP Managing Director – Jack Daniel’s Brands. “Now over 150 years later, our commitment is unchanged, and we’ll continue to make every day count while pushing forward with Mr. Jack’s guiding words, ‘Every day we make it, we’ll make it the best we can.’”
Jack Daniel’s is owned by Brown-Forman, which closed at $69.17, down 78 cents in New York Stock Exchange trading yesterday.