Jack Daniel’s Tennessee Fire, which combines the legendary Old No. 7 whiskey with a fiery cinnamon liqueur, has partnered with the National Volunteer Fire Council to raise money for the nearly 70% of firefighters who volunteer their service.
Jack Daniel’s has a shared passion for fire service with the Jack Daniel Distillery being one of the only distilleries to have its own fire brigade, staffed by 34 distillery workers who volunteer their time to protect the distillery and the Tennessee Whiskey they work so hard to create.
As a culmination of this year’s partnership, 50 volunteer firefighters and a guest (and one lucky consumer and a guest) were chosen through a sweepstakes to attend the money-can’t-buy experience at the distillery.