The Brown-Forman brand has two key promotions for NBA All-Star Weekend. The first, Jack Daniel’s House No. 7, will deliver NBA legends, live music acts, local lifestyle and the spirit of Lynchburg, Tennessee (home of Jack Daniel’s) all under one roof to celebrate NBA All-Star Weekend 2018.
The second, the Lynchburg General Store, showcases different features of the town that Jack Daniel’s calls home. Interact with Miss Mary Bobo’s Bakery, Gentleman Jack Barber Shop, Charcoal Mellowing Bar, Lynchburg Travel Agency and more.