For the first time, Jack Daniel’s is sponsoring the LA Pride Festival in West Hollywood June 9-10, introducing the first-ever projection mapping showtruck.
Projection mapping technology is a new art that takes ordinary objects and transforms them into visual experiences. The technique dates back to the late 1990s, where it was referred to as video mapping, spatial augmented reality, or shader lamps.
The #flavorsofpride projection mapping show will use two 3D-printed polygonal mannequins and three of Jack Daniel’s signature wooden barrels as its primary canvases for a three-minute show, “#flavorsofpride.” These display surfaces have been custom-mapped to take viewers on a colorful journey that honors individuality and the modern LGBTQ experience. For the soundtrack, Jack Daniel’s Country Cocktails has teamed up with LGBTQ singer/actress Mikalah Gordon (American Idol), to feature her latest single, “Cry Love.”