Juan Torres Master Distillers (Miguel Torres S.A.) named Infinium Spirits the exclusive U.S. importer for Torres’ spirits brands effective immediately.
Torres made this decision due to a change in its route-to-market-strategy for the U.S. Through this new partnership, the Torres spirits portfolio consisting of brandy, pisco, and orange liqueur, will get a more tailored and spirits-forward focus within Infinium’s specialized portfolio in order to maximize opportunity for the brands.
Juan Torres Master Distillers is the spirits division of the Torres family and is one of the leading producers of Spanish brandy. Its origins date back to 1928 when Juan Torres Casals of the family’s second generation began making aged brandies matured in oak casks; smooth and aromatic spirits distilled from a selection of the finest white Penedès (Barcelona) wines.
Daniel Walker, President of Infinium Spirits, said: “We’re very proud to represent Juan Torres Master Distillers and unite efforts to build the brands and accelerate growth in the U.S. market. We have an enormous amount of respect for the Torres family, their employees, their business and their brands. Our family owned businesses align well, and the Torres brands fit very nicely into our portfolio. We see significant opportunity with premium brandy in the U.S. market and appreciate Torres’ marketing approach and long-term on-premise focus. We’re very excited to be making this significant addition to our portfolio today.”