How Patron Is Using Alexa for Marketing

Patrón on Alexa allows consumers to easily find and make tequila cocktails from the comfort of home. Begin using the skill by saying “Alexa, ask Patrón” followed by a cocktail request based on type, flavor, occasion or ingredients you have available. Then, easily make the drink by listening to the recipe and instructions. Consumers can also learn about tequila and get cocktail-making tips from bartenders.  For more on this, click here.