House of Suntory refreshes premium packaging for its award-winning portfolio. Bottles of Yamazaki Single Malt Japanese Whisky, Hibiki Japanese Whisky and Hakushu Single Malt Japanese Whisky will be packaged in updated premium gift cartons, some of which have just begun to hit shelves. The liquid inside the bottles will not change.
This first-ever global repackaging initiative for the House of Suntory seeks to provide consumers with a more recognizable and consistent, premium look across its award-winning portfolio. Previously, Suntory featured its expressions in similar but unique carton designs.
“With the growing number of entrants to the burgeoning Japanese Whisky category, we wanted to redesign our gift cartons so consumers can more easily distinguish the Suntory brands on retail shelves and back-bars,” said Takahiro Itoga, Senior Global Brand Director at Beam Suntory. “As the founding house of Japanese whisky, it is important to us to communicate a unified look for the depth and breadth of our award-winning portfolio as well as to provide a more consistent story for consumers to discover while exploring our products.”