Hennessy is a sponsor of Alvarez, who defeated Daniel Jacobs, winning the IBF Middleweight Championship belt, and putting Alvarez just one belt shy of unifying the division and becoming the undisputed champion.
Hennessy has been a sponsor of Alvarez, and Giles Woodyer, Senior VP, Hennessy US, said Alvarez’s unwavering dedication and determination to push his body to the limit, coupled with a commitment to family, culture, and legacy, embodies all hallmarks of the Hennessy brand. “We are proud and honored to continue our partnership with Golden Boy and Canelo during their continued reign of boxing,” Woodyer said.