There’s nothing particularly new about a service that delivers wine direct to consumers.
Vinbox has tweaked that. Instead of automatically shipping bottles of wine to consumers on a regular schedule, it ships nine exclusive, hand-selected wines from around the world directly to members in patented “by the glass” bottles.
This allows members to discover new wines and explore their own taste preferences without committing to full-sized bottles. Members are then able to purchase bottles of their favorites.
A quarterly subscription to the box costs $79 a quarter. A one-time purchase is $88.
But how do you market it? Vinbox’s answer:
It’s tagging onto Amy Poehler’s directorial debut Friday (5/10) to promote its quarterly subscription service. “If you’re counting down to Amy Poehler’s directorial debut on 5/10,” the email opens, “gather some friends, order some Vinebox and get ready to explore a different type of Wine Country this May.” The email includes a link to the Wine Country movie trailer and a link also to more information about the current selection.
All in all, it’s a clever marketing bit, tieing a current event (the debut of Poehler’s movie) to its product.