It’s the first time Heineken has sponsored a National Football League team. The import beer category exclusivity includes alcohol-free beer, hard seltzer and the company’s flagship beer, Heineken.
Through this partnership, fans will be able to enjoy eight Heineken-branded bars throughout Hard Rock Stadium, with concentrated branding in the southwest corner quadrant of the stadium. A reimagined two-story lounge will become the Heineken Hideout to bring fans an exciting new experience when the 2021-2022 NFL season begins this summer.
With consumers continuing to explore low- and no-alcohol options, the brand will also be promoting alcohol-free Heineken 0.0 during the fourth quarter of preseason and regular season Miami Dolphins home games. Heineken 0.0 is the No. 1 alcohol-free beverage brand*, and fans will have an opportunity to try it themselves at sampling events throughout the season.