We absolutely love the latest spot from Gentleman Jack (Brown-Forman). It shows distillery employees dressed in formal wear, striking glam poses in Lynchburg, Tenn. “These are the people who make Gentleman Jack. Cultured. Refined. As smooth as the whiskey itself,” says a voiceover.
But the tone quickly shifts, as the same folks are shown in their normal garb, and the voiceover explains: “Just kidding. They’re the same folks who make Old No.7. They just take the time to mellow it twice.’ You can see it here.