Frederick Wildman and Sons, leading importers of the world’s finest wines and spirits, announced today the launch of VIPRA, a sweet, drinkable and accessible red wine crafted for the modern millennial – aka “Delta” – generation. The newest brand to shake up the red wine category comes to market with its first variant – VIPRA Rosso Dolce Sweet Red – now available nationwide.
Vipra’s packaging is comprised of a snakeskin-printed label. It features the brand’s viper snake insignia; daring consumers to “get bitten” by the newest offering to hit retail shelves.
Later this year, VIPRA will introduce canned packaging in addition to its 750ml bottle. VIPRA is convenient in 250ml slim cans to be sold as both singles and in four-packs. Making them easily transportable to whomever enjoys them.
VIPRA Rosso Dolce Sweet Red, 750ml bottles are available at all retailers nationwide. The suggested retail price is $14.99.