Four Roses Distillery announced a new bottle design for Four Roses Bourbon, the brand’s namesake offering.
The renewed packaging was designed to maintain consistency, in color and style, with the brand’s other signature products–Four Roses Small Batch and Four Roses Single Barrel.
The upgraded Four Roses Bourbon packaging features a wood top and cork finish, as well as all new labels. Of course, the brand’s iconic rose cluster is prominently featured both on the label as well as embossed in the glass.
“I’ve always believed this is an exceptional Bourbon and I am excited to offer it in a new package that better reflects the elegant, smooth and mellow character of the liquid inside,” said Master Distiller Brent Elliott. “The Bourbon itself will be unchanged. We will continue to use the same formulation and age of liquid to create the same, classic and consistent flavor that has made this a long-time favorite with our consumers.”
The newly packaged Four Roses Bourbon will roll out to retailers in spring 2018.