Food Tops Football as Reason to Attend Super Bowl Parties: Study

A recent survey commissioned by Farm Rich, looked at different types of Big Game gatherings and the psychology of those who attend, and the findings were surprising: the game actually came in No. 3 behind “food” and “being social” when it comes to the top reasons for getting together to watch the biggest sporting event of the year.

Conducted by OnePoll, the study of 2,000 Americans, ages 18-55+, found:

  • The top reasons people attend a Big Game party are for the food (56 percent), then being social (54 percent) before the game itself (49 percent), followed by family time (45 percent) and commercials (38 percent).
  • Forty percent of respondents noted that they have been so wrapped up in the food and social side of things they have missed a lot of the game.
  • When it comes to party essentials, food takes top billing (44 percent), followed by alcohol (35 percent) and then non-alcoholic beverages (32 percent).
  • 32 percent of respondents revealed they have called in sick to work the day after the game.

Since food is top priority, it’s no surprise that most new year’s diet resolutions are tossed aside when it comes to the game day spread.

  • Of those surveyed, 74 percent admitted to eating more than at any other sporting event or similar viewing party.
  • Party-goers indulge in an average of six different snacks, leading to a consumption of an average 719 estimated calories, according to the study.
  • Interestingly, it’s the older generations who are consuming more on game day.
    • Baby Boomers expect to consume an average of 1,710 calories, almost an entire day’s worth of calories for many.
    • This is compared to just 388 calories that Gen Zers expect to indulge in while watching the Big Game.
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