Flying Embers, the Ventura, Calif., “better-for-you alcohol company,” said it is launching its first-of-its kind hard seltzer. This new entry to the fast-growing category features delicious and unique new flavor combinations, and will deliver on the consumer need for healthier options with only 95 calories, 0 sugar, 0 carbs, USDA organic ingredients, live probiotics, and the antioxidant Vitamin C.
Flying Embers Hard Seltzer will be available in a pair of six-pack variety boxes, the Tropicals: Sweet & Heat Collection and Botanicals: Fruit & Flora Collection. The flavors include:
- BOTANICALS: Fruit & Flora — Black Cherry Rose, Clementine Hibiscus and Passionfruit Elderflower
- TROPICALS: Sweet & Heat — Watermelon Chili, Pineapple Cayenne and Guava Japapeno.
“When we set out to make a hard seltzer, we had to ensure that it was consistent with the core values of the Flying Embers brand” said VP-Marketing Kyle Ingram. “By that, I mean it had to have the absence of negatives like zero sugar and zero carbs, but also the addition of positive benefits such as live probiotics and antioxidants. In doing so, we believe we’ve created the new shape of seltzer to come, as you can see reflected in the modern, abstract packaging design.”