Flor de Caña, a sustainably produced premium rum from Nicaragua, has been chosen as the Official Rum Partner of the New England Patriots. Only fitting that one of the first global spirit brands to be Fair Trade Certified is served alongside the golden standard of NFL franchises and six-time Super Bowl Champions, the New England Patriots.
Through this multi-year partnership, the thousands of Patriots fans that visit Gillette Stadium every home game will be able to enjoy an eco-friendly rum that is produced 100% with renewable energy, naturally aged without sugar and that plants 50,000 trees annually. All season long, Flor de Caña will offer fans a series of unique consumer experiences, special giveaways and the perfect cocktail to celebrate a Patriot’s touchdown, the Flor Ginger.