A new bottle and label for its El Tesoro de Don Felipe Tequila’s core expressions — including El Tesoro Blanco, Reposado and Añejo tequilas — are expected on shelves this May.
Notable features of the new packaging include:
- A tahona stone closure highlights El Tesoro tequila’s commitment to the ancient method of crushing cooked agaves with a two-ton volcanic rock to extract as much flavor as possible prior to fermentation. El Tesoro is one of the only tequila brands to use 100% tahona-crushed agaves.
- Agave flourishescelebrate and honor founder Don Felipe’s most precious asset: his estate-grown agaves. One-hundred percent of agaves used to make El Tesoro are grown on the Camarena family estate in the highlands of Jalisco, where the terroir gives the liquid a more rounded, fruity and floral taste.
- Process Icons detail the traditional production methods used by El Tesoro since its founding in 1937: “agave completely mature,” “natural fermentation,” “traditional oven cooking,” “copper stills” and “aged in American Oak.”
- Don Felipe’s signaturehonors the knowledge, passion and methods that have been passed down through five generations and are still honored today by Master Distiller Carlos Camarena.
- Batch numberis now included on every bottle to acknowledge that each distillation of El Tesoro has unique flavor and aroma characteristics due to the influence that the Jalisco climate and unique soil conditions have on agave harvests.