Economy, Extreme Heat Bring Beer Industry to a Pause

Continued inflationary pressures, extreme heat, rising interest rates and recession fears, coupled with slower-than-expected sales in May, bring the industry to a pause after five months of positive ordering trends, National Beer Wholesalers Association said, with the Beer Purchasers Index at 46 and “at risk” inventory at 47 in June.  (Index numbers above 50 indicate expansion, below 50 indicate contraction.)

When looking at the comparison month of June 2021, it is worth noting that the industry was experiencing an extraordinary period of recovery for on-premise retail. The June 2022 results show a shift to a slightly more pessimistic sentiment compared to the previous two quarters of this year, NBWA said.  But  leaner inventories, reflected in the below 50 “at-risk” inventory measure, are a positive signal for the industry as it manages through unprecedented heat waves, price increases, uncertainty around consumer demand and the general economy.

The imports index stands as the only beer segment in expansion territory with a reading of 61 in June 2022, but it is 10 points lower than the June 2021 reading of 71.

The craft index at 33 is well below the June 2021 reading of 53. Craft continues to struggle as on-premise retailers are not rebuilding draft beer with the same number of tap handles as before.

The premium lights index posted a reading of 44, which is well below the June 2021 reading of 59. However, it is more in line with recent 2022 trends.

The premium regular segment index is at 36, below the June 2021 reading of 40.

The below premium segment is at 42, which is significantly higher than the June 2021 reading of 35. This is the only segment to see an increase year-over-year.

The FMB/seltzer index took another big hit, falling to 36 in June 2022 from the June 2021 reading of 69.

Finally, the cider segment remains below 50, with the June 2022 results at 30 compared to June 2021’s reading of 40.

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