Distilled Spirits Council announced a new partnership with Tales of the Cocktail to promote moderation messages during the weeklong spirits festival in New Orleans.
“As the spirits community gathers in New Orleans to celebrate the cocktail renaissance and share the latest trends, we want them to remember that the key ingredient to every classic cocktail is moderation,” said DSC Senior Vice President Frank Coleman. “Through this new partnership with Tales of the Cocktail, we are reaching over 10,000 professionals in the spirits and hospitality sectors with information on alcohol, health and moderation.”
In partnership with Tales of the Cocktail and with support from Council members, the Council created an Alcohol and Moderation factsheet, which will be distributed to event attendees. The fact sheet includes tips for responsible entertaining and information on moderate drinking from the Dietary Guidelines for Americans.