If you’re an on-premise operator, read this and weep: Seventy-percent of consumers surveyed by Drizly said they plan to continue drinking less away from home and sales data backs that claim for the 4th of July.
Sales grew 435% on the Drizly platform during the week of July 4th this year versus the same time last year, showing an increase from the last week of June this year, which saw a sales increase of 373% versus a year ago. Among major markets, Texas (Houston, specifically) saw sales growing faster week-over-week than other states, at a growth rate last week of 50% higher year-over-year than it was the week prior.
This year, hard seltzer took the #1 spot in the beer category, representing 25% of the category. That is up from 17% last year, when hard seltzer was second to light lager’s #1. This year hard seltzer jumped from #8 to #4 on the top 10 category list. Speaking to hard seltzer brands, Bon Viv lost share (2% in 2020 compared to 12% in 2019), while Truly gained (21% in 2020, compared to 19% in 2019).
About beers: This year Bud Light surpassed Corona as the top selling beer brand, with Coors Light holding in third place.
What else is up: The Ready-to-Drink category had a massive spike, seeing its highest numbers since April, with a 164% increase in sales.
What’s down: There was a slight decrease in sales of rosé compared to last year. Additionally, people bought significantly more Veuve Clicquot last 4th of July compared to this year.