High Noon and other brands are innovating like crazy to keep RTDs in fridges this fall. Cutwater, Onda, Kahlua, Crafthouse, and Volley have proven popular and are among the fastest growing RTD brands in 2021, Drizly said, adding that the growth of the hard seltzer category is stalling.
A recent Drizly survey found health emerging as a top influence on alcohol buying, pointing to why hard kombucha (bubbly, fermented, typically ranging from 5% to 11% ABV) is gaining in popularity. Though still young and tiny sales-wise compared to beer and other fizzy stuff, Drizly buyers are snapping up hard kombucha at higher and higher rates, making it one of the app’s fastest growers. JuneShine, Boochcraft and Flying Embers are the brands dominating the hard kombucha category on Drizly.
Scotland’s iconic single malt whiskies are now the fastest growing whiskey on Drizly, which says this is consistent with the bigger premiumization trend.
As for wines, Drizly shoppers are eschewing bottles under $20 in favor of those between $20-$100 more than at any time before.