In the weeks leading up to Cinco de Mayo, Dos Equis is ensuring fans nationwide to have a spicy celebration by offering the chance to win daily prizes and a grand prize trip to Mexico, including an exclusive tour of the Dos Equis Brewery and vacation time in Cancun. Consumers can enter by texting XXCINCO to 88500 for a chance to win.
It’s also inviting consumers to “Spice Up Your Cinco,” including in New York City where a Cinco de Mayo party will be sponsored by Dos Equis on April 27.